India’s influencers fared marginally better as a group in Indian media in June compared with the previous month (they were cited 5.22% more), although they saw a 3.2% decline in the number of times they were cited in global media. In June, local media was obsessed with a farm loan waiver, the Indo-US nuclear deal and the rising inflation (and the Reserve Bank of India’s response to this). Not surprisingly, RBI governor Y.V. Reddy saw a 109% increase in the number of times he was cited in Indian media.
However, with the dominant themes being those related to the political economy, finance minister P. Chidambaram was the most cited in Indian media although he saw a 5% fall in the number of citings compared with May.Anil Ambani, who is trying to merge his telecom company Reliance Communications Ltd with South Africa’s MTN Group Ltd, was at No.2 in both Indian and global media.
And Malvinder Singh, whose family sold its entire stake in Ranbaxy Laboratories Ltd to Japanese firm Daiichi Sankyo Co. Ltd, was cited 380% more in June than he was in May in global media, and 226% more in Indian media. He moved from No.8 to No.3 in the global listing in terms of number of citings and from No.11 to No.4 in Indian media. Sunil Mittal, whose Bharti Airtel Ltd broke off its merger talks with MTN in May, a month during which he was cited a significant number of times in both domestic and global media, saw the number of citings in June fall by 65% in global media and 74% in domestic media.
He moved from No.2 to No.8 in global media, and from No.4 to No.12 in domestic media. The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.
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