New Delhi: In a bid to stem growing disenchantment among voters in Delhi, the Delhi Election Commission is setting up a toll-free call centre soon which will provide round-the-clock information on every aspect of the election.
“The call centre will come up in a week’s time which will provide all kinds of information relating to the elections in the city,” an official in the Chief Electoral Officer’s office said.
“It is part of our efforts to encourage people of Delhi to vote as the percentage of polling in Delhi is gradually declining,” he said.
“In last year’s MCD election, the polling percentage was just 43%. We are aiming a improving it,” the official said.
The Election Commission has also launched an audio-visual campaign in the national capital to encourage around 39 lakh young voters to exercise their franchise.
He said that people often don’t come out of their homes as they find it difficult to locate the polling booth or are not sure whether their names figure in the voters’ list or not.
“That is why we have decided to set up the call centre so that people get all their required information by just dialling the centre,” he said.
The Commission plans to appoint sufficient number of operators in order to ensure that prompt information could be provided to callers.
“This campaign is aimed at creating voter awareness among young lot to motivate them to vote,” another official said.
“It has been observed that the voters of age group 18-29 years have different priorities in their lives. We will try to build an impression that casting the ballot will enhance their status,” she said.
The official said that the campaign aims at making the young adults aware of their responsibilities towards voting.
The audio visual campaign has been developed reframing lines of popular songs from the hit movies.
The Commission plans to use radio, TV and print media to spread the message.
Similar campaigns will be launched for other segment of the population also. The Commission will also put up hoardings at strategic locations across Delhi.
Asked about certain discrepencies in the photo identity cards in certain areas, the official said that minor mistakes will be corrected after the polls as there was little time left now to make the corrections.
The polls will be held on 29 November in to constitute a 70-seat Delhi assembly.