New Delhi: The fourth phase of Project SEARCH, kicked off in the capital. A joint initiative from institute TERI and packaging firm Tetra Pak, the aim of Project Search is to get children involved in recycling.
The USP of the latest phase is its new ambassador—the British environmentalist Robert Swan. Swan insisted on the importance of enlisting students to the cause. He said, “Children have the knack of getting their parents in action. After so much they learn in school, it is very important for them to imitate the same at home, involving their parents”
British environmentalist Robert Swan joins a recycling initiative that encourages school children to find new uses for discarded Tetra Paks.
And taking forward that message were 170,000 children across 170 schools. These children exhibited artwork made out of Tetra Packs. Saloni, a student said that “our school has collected a lot of Tetra Packs and actually I did not know that the Tetra Packs could be recycled in such a way.”
The fourth phase will reach 170,000 children in 170 schools across 7 cities. Children at Friday’s event exhibited artwork made out of Tetra Packs. And there was no shortage of enthusiasm.
With kids bringing their energy and creativity to Project Search, Swan is hoping to spread the message of recycling further.