New Delhi: Home minister P. Chidambaram and Tata group chairman Ratan Tata were the two most cited Indians in both the global and Indian media in March.
Also See The March Index
Chidambaram regained from commerce minister Kamal Nath his ranking as the Indian voice cited most frequently in global media while preserving his top spot in Indian media from among Mint’s 20-member group of influencers.
Chidambaram received 191 citations in the global media and 537 in the Indian media. That wasn’t too surprising for a month in which the Election Commission of India announced the schedule for the 15th general election, prompting an escalation in political rhetoric and putting the focus on security for the polls.
Chidambaram made news, whether it was taking on the Board of Control for Cricket in India over the Indian Premier League clashing with the election, joining issue with Gujarat chief minister Narendra Modi or talking with Central Intelligence Agency chief Leon Panetta about regional security issues.
Also Read Previous Indices
Ratan Tata was the second most sought-after Indian voice, again not surprising for a month in which Tata Motors Ltd launched its much-hyped Rs1 lakh Nano car, which the group chairman called “a promise delivered.” The car project is not an ego trip and the pricing not certainly a gimmick, said Tata, who received 183 citations in the global media and 537 in the Indian media.
The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.
Graphics by Ahmed Raza Khan / Mint
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