Digital marketing portal Mahila e-Haat launched for women entrepreneurs

Launched by the women and child development ministry, over 125,000 beneficiaries under 10,000 self-help groups have registered on the portal


A screen grab of Mahila e-Haat website.
A screen grab of Mahila e-Haat website.

New Delhi: In a bid to strengthen women entrepreneurs, the ministry of women and child development (WCD) launched Mahila e-Haat, an online marketing platform for women, on Monday.

Launched a day before the International Women’s Day on 8 March, the portal has been set up with an investment of under Rs.10 lakh from the Rashtriya Mahila Kosh—an autonomous body under the WCD ministry for the socio-economic empowerment of women—and sellers can register their products on the platform without having to pay any listing fee.

“No money will be charged, at least till 31 December 2016, after which the ministry may charge a one-time fee but that again will be very nominal,” a senior official from the ministry said.

On the day of the launch, about 125,000 beneficiaries under 10,000 self-help groups registered themselves on the portal.

The only eligibility criteria to register is that the sellers—any women or women members of a self-help group—have to be above 18 years of age to eliminate the problem of child labour.

In addition to this, all the sellers are required to show the Mahila e-Haat logo on their products. However, this does not mean they will have to do away with their own brand logos; both can be used at the same time.