New Delhi: In view of increasing competition from different countries in attracting foreign tourists, the tourism ministry has been asked to consider relocating its tourism offices abroad.
Calling for a review of India’s tourism offices abroad, the Parliamentary Standing Committee on Tourism also called for “revamping” the government’s tourism website and making it more user-friendly for wider access to Indian destinations and products.
The Committee, in its latest report, observed that though the ministry is making efforts to promote India as a preferred destination, increasingly strong competition from other players in the market cannot be ignored.
In this light, the committee asked the ministry to “review the functioning of the overseas marketing offices and, if needed, relocate some of them in view of emerging tourism requirements.
Expressing disappointment at India lagging behind its neighbours in attracting foreign tourists, the Committee said this was despite the fact that the country was better endowed in terms of variety of destinations.
However, it appreciated the fact that there has been a growth of 53.1% in foreign tourist arrivals and 69.8% in foreign exchange earnings compared with the last fiscal.