New Delhi: Fast moving consumer goods (FMCG) companies have emerged as the most preferred destination for the 2009 batch of management graduates in the latest Nielsen Campus Track–B School Survey, conducted by New York-based information and media company Nielsen Co. , even as a slowing economy has taken some sheen off financial services firms.
Also See Most Preffered (Graphic)
The survey—based on responses of 1,311 students who would soon graduate from top 40 management institutes—said FMCG topped their preferences, with 38% respondents voting for it. The other sectors in the top five include management consulting (35%), software/information technology consulting (23%), foreign banks and retailing (both 22%).
“Preferences seem to have shifted in favour of large business conglomerates and the IT sector as a consequence of the current global financial turmoil. In particular, students are opting for FMCG companies over the financial sector,” associate director Vatsala Pant said in a statement.
The company’s 2007 survey had presented a different set of preferences in that management consultancy was preferred by 40% of those surveyed, followed by investment banking (31%), foreign banks, and software/IT consultancy/IT service (both 24%). In the 2007 survey, 349 students from Indian Institutes of Management were selected as respondents.
Graphics by Sandeep Bhatnagar / Mint