New Delhi: With the coming of age of Asia, Africa and the Middle Eastern markets as tourist destinations and women an emerging economic force, MasterCard Worldwide and U21Global announced the second year of the MasterCard-U21Global scholarship programme for women in travel and tourism.
The programme was launched with the intentention to empower working women professionals in the travel and tourism sector to stay ahead of industry trends and realize their full potential.
The call for entries for the online graduate programme received a significant response from a wide spectrum of the industry last year, from hotels and airlines to travel and tour operators in the Asia/Pacific. It has now been extended to South Africa, Saudi Arabia and UAE.
Comprising 20 scholarships it is targeted at graduates who want to develop skills in the management and marketing of tourism and travel. The course can articulate into the University of Nottingham MSc in Tourism and Travel Management which has been developed by Christel DeHaan Tourism and Travel Research Institute, a part of Nottingham University Business School and U21Global, a leader in quality graduate online education for working executives and professionals.
Organizations from the travel and tourism industry across Asia/Pacific, Middle East and Africa will be invited to nominate female employees who they believe will most benefit from the learning and exposure offered by such a scholarship. MasterCard and U21Global will institute a panel of judges to choose the 20 winners.
“MasterCard has been long committed to women’s advancement and with the tourism industry being one of the most dynamic economic sectors in Asia/Pacific, Middle East and Africa, we would like to encourage women in the industry to take this opportunity to upgrade their skills to stay ahead in the evolving tourism landscape,” said Georgette Tan, vice president, Communications, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.
“Recent MasterCard research shows that despite positive economic growth and tightening of labour market conditions, women still perceive themselves as not getting equal opportunities as men when it comes to managerial positions and median income. Women from the inaugural programme last year found the course beneficial and we hope more women are able to meet their professional goals through this scholarship,” added Tan.
Last year’s winner from India, Dolly Bhasin, Managing Director, Trade Wings Infotech Ltd said, “I have been able to apply my learnings to create and disseminate knowledge in the travel, tourism and hospitality sectors through effective use of the web and IT.”
According to WTO, world tourism broke through the barrier of 800 mn international arrivals in 2005, reaching 842 mn in 2006. UNWTO figures show that this increase represents over 20% growth since 2004, equivalent to 150 mn additional visitors. Recipients of the scholarship can also avail on online study material.
For more information log on to http://www.u21global.edu.sg/mastercard