The search for a successor to Ratan Tata catapulted the Tata group chairman up the rankings of India’s newsmakers in August. The appointment of a panel to search for his replacement, followed by intense speculation over who it would be, saw him rise four places from July to No.2 in August (behind only finance minister Pranab Mukherjee) for the number of times he was cited in the global media. In Indian media, Tata rose to No.3, behind only the finance minister and Reserve Bank of India governor D. Subbarao, climbing from No.8 in July among Mint’s 20-member group of influencers.
Ratan Tata. Photo: Bloomberg
The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their organizations. In the case of global media, the index is collectively a surrogate for the growing or waning interest in India.
Also See | Mint Influencers Index (PDF)
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