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IPL3 attracted 143 million TV viewers

IPL3 attracted 143 million TV viewers
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First Published: Wed, May 05 2010. 10 03 PM IST
Updated: Wed, May 05 2010. 10 03 PM IST
Mumbai: The Indian Premier League (IPL) attracted 143 million domestic television viewers in a season when cricket fans were spoilt for choice between action on the field and controversy off it.
That’s a 17% increase over the 122 million strong audience for last year’s edition staged in South Africa and a 40% gain over the inaugural tournament that attracted 102 million viewers, according to all-India data from TAM Sports, a division of TAM Media Research Pvt. Ltd, the audience measurement agency.
The final of the T-20 tournament this year, played between the Mumbai Indians and Chennai Super Kings in Navi Mumbai on 25 April, was watched by 49 million people, with a television rating point (TRP) of 10.5.
In comparison, the season two final between Deccan Chargers and Royal Challengers Bangalore reached 43 million people with a TRP of 9.3. The final between Rajasthan Royals and Chennai Super Kings in the inaugural season of the league was watched by 36 million people, with a TRP of 9.8.
TRPs indicate the percentage of viewers watching a programme at a given time.
The average TRP for IPL’s third season, at 4.6, was higher than that for season two at 4.2, but behind season one, which had an average TRP of 4.7. This probably means that while more people are tuning into IPL—as demonstrated by the rising cumulative reach each year—they may be spending less time watching it.
gouri.s@livemint.com
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First Published: Wed, May 05 2010. 10 03 PM IST
More Topics: IPL3 | TAM | South Africa | Audience | Viewers |