India’s food consumption to more than double by 2030: CII-McKinsey report

Given the rise in consumption, agricultural output could double from the current levels by 2030
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First Published: Sat, Apr 13 2013. 12 54 AM IST
 Rising affluence will see urban India’s food consumption patterns change from being primarily driven by basic foods to more “high-value foods” such as fruits, vegetables and complex proteins.
Rising affluence will see urban India’s food consumption patterns change from being primarily driven by basic foods to more “high-value foods” such as fruits, vegetables and complex proteins.
New Delhi: A 320% increase in India’s per-capita gross domestic product (GDP) by 2030 is likely to drive a 4% increase per annum in overall food consumption from Rs.11 trillion in 2010 to Rs.22.5 trillion in 20 years, said a report released by the Confederation of Indian Industry (CII) and McKinsey and Co. on Friday. In line with this, per-capita consumption is expected post an annual 3% increase from Rs.9,360 to Rs.15,390.
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iven the rise in consumption, agricultural output could double from the current levels by 2030, the report said. At the same time, processing and exports could grow five times over 2011 levels.
Also, rising affluence will see urban India’s food consumption patterns change from being primarily driven by basic foods to more “high-value foods” such as fruits, vegetables and complex proteins.
The report said the challenge for the industry and policymakers is to overcome supply-side barriers and ensure seamless end-to-end linkages to realize India’s true demand potential.
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First Published: Sat, Apr 13 2013. 12 54 AM IST
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