New Delhi: Foreign tourist arrival in the country, which slipped to -10% early this year, increased by 0.2% in June due to aggressive campaigns launched in the overseas markets, the Lok Sabha was informed on Friday.
Several measures were taken to counter the downfall after the Mumbai terror attacks like organising road shows and conducting familiarisation tours to India for international travel trade and media to keep them updated on safety and security in the country, tourism minister Kumar Selja said in a written reply.
She said other measures like liberalising the marketing development assistance scheme for service providers promoting India and launching ‘Visit India´ scheme in collaboration with all stakeholders were also initiated to attract more number of tourists.
She said the ministry is spending Rs250 crore during the current financial year from funds allocated for overseas promotion and publicity. Last year it has incurred Rs220 crore, she said.
In a separate reply, minister of state for tourism Sultan Ahmed said number of Indian tourists who visited foreign countries rose to 10.65 million in 2008. It was 9.78 million in 2007 and 8.34 million in 2006.