New Delhi: Commonwealth Games of 2010 are likely to generate more than Rs 4500 crore revenue through various promotional and sponsorship activities for Delhi Govt. Resultantly, GDP will be pushed up to Rs 1,75,000 crore, up by 49%, from present level of Rs.1,17,000 crore according to a report on “Forthcoming Commonwealth Games : Possible revenue generation resources for Delhi” brought out by Assocham.
Delhi Tourism and Transportation Development Corpn. (DTTDC), privately owned hospitals in Delhi and NCR and Delhi International Airport are likely to earn a whooping revenue of Rs 540 crore in C’ Games through an increased inflow of foreign and domestic tourists by offering attractive tour packages and medical tourism facilities.
Potential corporates would include leading international and domestic players in sportswear, real estate, automobiles, soft drinks, cement, steel, telecom, electrical, home appliances, retailers, airlines, hotels and service providers.
The Games will generate direct and indirect activities with large number of infrastructural projects getting commissioned. Delhi GSDP is poised to rise by 49% in next three years.
Revenue by way of sponsorship/partnership and advertisement will be higher also against the projected estimates of Rs 4000 crore which will depend as to how the games attract the mood of corporates for advertising their products during the event.
Companies like Addidas, Reebok, Nike, Puma,. Tommy Hilfiger, Toyota, Hyundai, Honda, BMW, Coca-cola, Pepsi, Nestle, Airtel, Hutch, Emmar Properties, Blackstone, Salim group, Nokia, Motorola, Sony, LG, Samsung, Philips, GE, Whirpool, Wal-mart, HSBC, ABN Amro, American Express, Citi Bank, Deutsche Bank, Virgin Atlantic, Singapore Airlines, South African Airlines etc will be the major sponsors.
Among domestic institutions which would want their presence in various stadia and roads, lanes leading to them to put up their logo and ad stuff are likely to be all major commercial banks and corporate houses which are known for their huge and bulk budget for promotional activities comprise Reliance, Tata, Infosys, Maruti, Ranbaxy, Videocon, Mahindra, ONGC, IOC, HPCL, DLF, Parsvnath, Hero Honda, Bajaj, Britannia, ACC, L&T, HCL, SAIL, JSW Steel, Wipro, SBI, ICICI, IDBI, Dena, PNB, Canara, ACC and Gujarat Ambuja.
From these overseas and domestic corporates, Delhi Government is tipped to earn Rs 3000 crore worth of funds. In a bid to target advertisement of Rs.1000 crore, various overseas and domestic corporates, real estate developers, airlines, hotels, tour operators and service industry will be the ideal advertisers.
Delhi Government, Organizing Committee, DTTDC, Pvt. Hospitals in Delhi and NCR and Delhi International Airport will get a revenue of Rs 4540 during the Games.
Meanwhile, Delhi International Airport will see Airlines from all major Commonwealth countries like British Airways, Virgin Atlantic, Australian Airlines, Air Canada, Singapore Airlines, Malyasia Airlines, South African Airlines, Air New Zealand Air Mauritius, Cathay Pacific and China Airlines camping here during that period.
Delhi airport plans to modernize its duty free shops to get maximum benefit from the foreign tourists which are estimated to be in the regionof Rs 40 crore by way of airport handling charges, duty free shops and parking.