Anti-Trump hotel to open in Washington
New York: The first thing you’ll see when you walk into Eaton Workshop, a hotel opening in late spring 2018 in Washington, is a custom-commissioned video art installation by A.J. Schnack, shown on a series of vintage-style television screens. All day long, it’ll broadcast a montage of footage from the presidential elections of 2012 and 2016 that’s built around one pointed question: How did our country get where it is today?
It’s not a subtle statement, and it’s not meant to be.
In Trump’s Washington, Eaton is planting a clear flag as a haven for Democrats. It’s the world’s first politically motivated hotel, the flagship for a global brand that’s built around social activism and community engagement. And it comes with a pedigree: As the daughter of Ka Shui Lo, the creator and executive chairman of Hong Kong-based Langham Hospitality Group Ltd, founder Katherine Lo knows a thing or two about luxury hotels and world-class service.
Lo firmly believes that hotels ought to be catalysts for good. In a world where we can be conscious consumers everything—from clothing to food to baby products—she argues there’s a place for conscious hotels, too. This isn’t a revolutionary idea: Already, 1 Hotels has built a small collection of luxury properties entirely around the idea of sustainability, and Shangri-La Hotels & Resorts has made a significant, brand-wide commitment to bolster community programming for disadvantaged children in all of its destinations. It’s one of many five-star brands that have a conscious ethos but choose not to flaunt it.
The Washington hotel—which has 209 rooms just north of the National Mall—will be the brand’s flagship, with a second location opening in Hong Kong in 2018 and new constructions set to rise in San Francisco and Seattle no sooner than 2019.
Among the Washington location’s programming signatures will be a sort of TED talk series driven by the liberal agenda, consisting of fireside chats and rooftop lectures that Lo hopes will be free, open to the public, and streamable as Eaton-branded podcasts. Then comes the art programme, which—aside from the political statement piece at check-in—will include commissions from at least a half-dozen up-and-coming local artists and a street-facing exhibition window curated in partnership with local museums and institutions. A co-working space will prioritize memberships for progressive start-ups, activists, and artists, while a wellness programme will offer “inner-health-focused treatments” such as Reiki and sound baths, rather than facials and massages. (Some of these features will roll out a few months after the hotel opens.)
A guest who does nothing other than check in, sleep atop Eaton’s organic mattresses, and check out will still have a sense of the hotel’s mission, says Lo. “We plan to have new ideas in the minibar—an activist toolkit, for example, that includes sheets with information to help you call your congresspeople. And if we’d been open during this year’s women’s march, I could have seen us putting poster boards and markers in the rooms!” Bloomberg
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