Heat wave, delayed monsoon fan desert cooler sales

Heat wave, delayed monsoon fan desert cooler sales
PTI
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First Published: Sun, Jun 28 2009. 06 04 PM IST
Updated: Sun, Jun 28 2009. 06 04 PM IST
New Delhi: After a gap of six years, desert cooler sales in Delhi have seen a sharp upward trend, ‘fanned’ by the intense heat wave and apprehension of delayed monsoons.
“We are witnessing a steep rise of 80-90% in demand for desert coolers as compared to last year. This has happened after a gap of six years,” said Vijay Budhiraja, former president of the Kamla Market Association in New Delhi.
He said cooler prices have increased 10-15% from last year and demand is still growing.
Kamla Market in New Delhi is Asia’s largest for desert coolers and has over 250 big traders selling the home appliance.
Industry experts said the cooler market is highly fragmented, and the unorganised sector accounts for 60% of the trade, which makes it difficult for collecting detailed and reliable data.
They added that usually cooler sales dip in June in view of pre-monsoon showers, which are followed by heavy rain in North India by the end of the month.
“This time, however, because of intense heat and delay in monsoons in the country, sales in the month of July are also expected to be strong,” said a trader.
A manufacturer said coolers makers are not prepared for such a steep rise in demand in Delhi, let alone other northern states like Rajasthan, Uttar Pradesh, Madhya Pradesh, Punjab and Haryana.
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First Published: Sun, Jun 28 2009. 06 04 PM IST
More Topics: Monsoon | Summer | Heat wave | Deser cooler | Sales |