New Delhi: After almost two years, the Mint Influencers Index has been extensively redone.
Exactly half the 20 names on the list are new—a change necessitated in part by the United Progressive Alliance’s return to power in end-May and several new ministers taking on key economy ministries.
Also See Influence (% change in citations) of individuals over the last month (Graphics)
To some extent, the change was also brought about by the change of guard in Indian firms as well as the increasing roles of some business leaders. For instance, Chanda Kochhar replaced K.V. Kamath as chief executive officer and managing director of ICICI Bank Ltd and it made sense to include her in the list.
India’s new finance minister Pranab Mukherjee tops the list in terms of citings in both global and Indian media. That shouldn’t surprise anyone—the economy is on everyone’s minds, and people within and outside the country are waiting to hear what Mukherjee says when he presents the budget, a proxy for the government’s economic agenda over the next five years, in early July.
Also Read Previous Indices
As a group, the 20 Influencers were cited 14% more in global media compared with the previous month, an indication that the world’s eyes were on India’s May general election. In Indian media, they were cited 21% more.
The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.
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Graphics by Ahmed Raza Khan / Mint