Entrepreneurs see opportunity in right-of-the-dot race

This week will bring the long-awaited opening up of a new realm of Web addresses in which just about any word—such as .furniture or .arcticvacations—can serve as a domain name. And to some, that spells opportunity.

Beginning Thursday, the organization that oversees the Internet will start accepting applications to manage new top-level domains—the names that appear at the end of website addresses, such as .com and .net.

It will be the first time in more than a decade that anyone can apply for the rights to control a slice of the broader Web marketplace, as opposed to just domains for specific types of Internet users. Only a few options, such as .jobs for sites catering to job seekers, have been available more recently.

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