New Delhi: The Banaras saris and brocades, renowned for intricate designs of silk and gold threads, have been assigned geographical indication (GI) status, which would prohibit the duplication of the product. This means that no sari or brocade made outside the six identified districts of Uttar Pradesh can be legally sold under the name of Banaras sari and brocade.
GI is an intellectual property right, which identifies a good as originating in a certain region where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin.
Chennai-based Geographical Indication Registry, the competent authority under the government of India, issued the GI certificate for Banaras sari on 4 September.
“The GI status will help producers to increase their market share and they are also likely to get premium price from consumers. Both these aspects taken together would result in enhancement of producers’ income,” said Abhijit Das, deputy project coordinator and officer in charge, Unctad India programme.
Unctad India supported the weavers and artisans in seeking GI certificate.