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Mint Influencers Index | FM at top despite decline in coverage

Mint Influencers Index | FM at top despite decline in coverage
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First Published: Mon, May 02 2011. 12 38 PM IST

Finance minister Pranab Mukherjee. Photo: Bloomberg
Finance minister Pranab Mukherjee. Photo: Bloomberg
Updated: Thu, Dec 15 2011. 06 01 PM IST
Finance minister Pranab Mukherjee. Photo: Bloomberg
Union finance minister Pranab Mukherjee managed to stay on top of the newsmakers list in April, both in Indian as well as the world media, despite a significant decline in his coverage. Aditya Birla Group chairman Kumar Mangalam Birla and Infosys Technologies’ chief executive officer and managing director S. Gopalakrishnan were the top gainers in terms of citations in global and Indian media, respectively, while Mukherjee and ITC chairman Y.C. Deveshwar saw their coverage declining the most.
The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies. In the case of global media, the index is collectively a surrogate for the growing or waning interest in India.
Also See | Mint Influencers Index (PDF)
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Your comments are welcome at influencersindex@livemint.com
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First Published: Mon, May 02 2011. 12 38 PM IST