SC issues notice against Mont Blanc

SC issues notice against Mont Blanc
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First Published: Mon, Dec 07 2009. 11 48 PM IST
Updated: Mon, Dec 07 2009. 11 48 PM IST
New Delhi: The Supreme Court on Monday issued notice to international pen company Mont Blanc for its alleged misuse and commercial marketing of Mahatma Gandhi to sell its newly launched ’limited edition pens’ worth Rs12 lakh each.
The apex court has also sought the government of India’s stand on the issue. Mont Blanc has launched two versions of fountain pens in October 2009 in the name and style of ‘Limited Edition 241’ and ‘Limited Edition 3,000’, with their 18-karat gold nibs carrying the engravings of a lathi-wielding’ Mahatma Gandhi.
A public interest petition was filed by two lawyers to restrain Mont Blanc company from using Mahatma Gandhi as a poster boy for commercial gains in the garb that they were honouring the great man.
The petition also challenged Tushar Gandhi’s decision to allow Mont Blanc to use his great-grandfather Gandhi’s name. The lawyers in their petition accused that Mont Blanc had violated section 3 of the Emblems and Names (Prevention of Improper Use) Act, 1950, as per which no person can use for the purpose of any trade or business any name or emblem specified in a scheduled list annexed with the 1950 Act.
The lawsuit further pointed out that the ’entry 9A’ of this list mentions the name and picture of Mahatma Gandhi as one of the items, which have been prohibited from use for commercial exploitation.
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Court dismisses Dabur’s plea against Godrej ad
New Delhi: Court dismisses Dabur’s plea against Godrej TV commercial New Delhi. The Delhi high court has dismissed an application made by Dabur India Ltd against an advertisement by Godrej Sara Lee Pvt Ltd for its mosquito repellant cream — Good Night Natural.
Dabur, which has Odomos brand of mosquito repellant in its portfolio had filed a case against Godrej Sara Lee asking for a stay against the TV commercial claiming that the ad portrayed other repellant creams as causing rashes and allergy and not being skin friendly, while Good Knight with Natural ingredients was safe on skin.
According to a statement issued by Godrej on Monday, the court upheld right of Godrej Sara Lee to extol the virtues of its products and dismissed Dabur’s interim application.
”While dismissing Dabur’s plea, Court has relied upon English and Indian case laws wherein Court endorses the views of Godrej not only to bring out the virtues of its own product but also upheld disclosing the technical facts, which is in the interest of the consumers,” the statement said.
According to Godrej, Good Knight has a market share of about 33% in the category.
— Vijaya Rathore
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First Published: Mon, Dec 07 2009. 11 48 PM IST