New Delhi: Commerce and industry minister Kamal Nath was the most cited Indian voice in the global media last month as the gloom surrounding the economy deepened. Whether it was taking on the US formoves against outsourcing or China over toy exports,fielding questions on changes in foreign direct investment guidelines, or talking up the economy, Nath was the man for the media from among Mint’s 20-member group of influencers.
Nath, who announced a raft of measures to boost exports last month after lowering the forecast for overseas sales this fiscal to $175 billion (Rs8.83 trillion) from $200 billion,received 144 citations in the global media , ahead of 122 for home minister P. Chidambaram. In the Indian media, Chidambaram trumped Nath with 648 citations to 258 for the commerce and industry minister.
Also See Influence (% change in Citations) of Individuals Over the Last Month (Graphic)
Deepak Parekh, chairman of Housing Development Finance Corp. Ltd, and Reserve Bank of India governor D. Subbarao were No. 3 and No. 4 among the most cited Indians in the global media. Tata group chairman Ratan Tata and Parekh occupied those spots for the number of times they were cited in the Indian media.
In January, when news of the Rs7,136 crore swindle at Satyam Computer Services Ltd broke, Parekh had been the favourite Indian voice in the global media after being named one of the directors on the company’s government-appointed board. Chidambaram was the man the Indian media sought the most that month.
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The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight,which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence.
The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.
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Graphics by Ahmed Raza Khan / Mint