March didn’t make much of a difference to the rankings of India’s biggest newsmakers. Finance minister Pranab Mukherjee, whose 26 February Budget and its implications continue to be dissected by economists and market participants, remained entrenched as the most cited Indian in both global and Indian media last month.
Mukherjee was cited 646 times in the global media and 1,629 times in the Indian media from among Mint’s 20-member group of influencers.
Also See | Influencers index (Graphic)
Reserve Bank of India (RBI) governor D. Subbarao remained in the top 5 during a month in which the central bank raised key policy rates by a quarter of a percentage point as it prepares to tackle inflation.
Bharti Airtel Ltd chairman Sunil Mittal, who reached a deal last month to acquire the African assets of Kuwaiti telecom firm Zain, was among the most cited Indians in the global media.
The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies. In the case of global media, the index is collectively a surrogate for growing or waning interest in India.
Graphics by Ahmed Raza Khan / Mint