K.M. Birla of the Aditya Birla Group and Securities and Exchange Board of India chairman C.B. Bhave were the top gainers in December in terms of citations in the global and the Indian media, respectively. Birla improved his ranking among Indian newsmakers in the global media to 16th in December from 20th a month ago, while Bhave jumped eight places to 9th among Indian newsmakers in the Indian media. S. Gopalakrishnan of Infosys and former telecom minister A. Raja lost the most on the two lists, respectively, in the terms of citations. Finance minister Pranab Mukherjee topped both lists.
Kumar Mangalam Birla. Photo: Bloomberg
The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies. In the case of global media, the index is collectively a surrogate for the growing or waning interest in India.
Also See | Mint Influencers Index (PDF)
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