New Delhi: In a run up to the assembly elections early next year the Samajwadi Party (SP) recently released an advertisement that projects the gaining momentum of the party. Political parties like the Samajwadi Party and the Bahujan Samaj Party (BSP) are tapping into cyber space through their facebook and twitter pages as a means of connecting with the voters.
Samajwadi Party leader Akhilesh Yadav addressing a public meeting. PTI
Although one might question the expenditure on publicity and whether the parties will remain within the limit stipulated by the Election Commission of India these means cost almost nothing and have a far greater reach.
The SP rolled out their advertisement to welcoming viewers across the internet while the BSP has not planned such campaign so far.
With assembly elections in Uttar Pradesh just around the corner, the Samajwadi Party is using video advertisements and social media to reach out to voters.
In the previous assembly elections of 2008 the SP spent close to Rs 12.6 crores on publicity with Rs1.2 crores spent on making and distributing video films. The BSP on the other hand declared that they spent nothing on publicity and yet they came to power in the state.