IPL signs on more sponsors, eyes more revenue

IPL signs on more sponsors, eyes more revenue

The tournament, which begins on 8 April, may rake in Rs.950 crore, up from Rs.850 crore in the previous season, say analysts
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Digital media is ASCI’s biggest challenge, says Narendra Ambwani

Digital media is ASCI’s biggest challenge, says Narendra Ambwani

ASCI chairman Ambwani says that while advertising is all about creativity, it should also protect the interests of the consumers
PepsiCo takes to crowdsourcing for IPL Twenty20 advertising

PepsiCo takes to crowdsourcing for IPL Twenty20 advertising

PepsiCo invites people to create ads for it that will be aired during telecast of the next edition of IPL Twenty20 tournament in April
J Walter Thompson wins creative mandate for RuPay card campaign

J Walter Thompson wins creative mandate for RuPay card campaign

The agency won the mandate in a multi-agency pitch process that was initiated in August 2014 and concluded in December
Solar Impulse 2 offers innovative brand-building exercise for companies

Solar Impulse 2 offers innovative brand-building exercise for companies

Solvay, ABB, Bayer MaterialScience, Google, Omega, Schneider Electric among others are partners in the project
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Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka
Mon, Mar 02 2015. 01 32 PM

Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka

Lowe and Partners Worldwide said Krishnan’s mandate is to drive Lowe LDB Sri Lanka into becoming a creative powerhouse in the island nation
Google acquires mobile startup that manages Facebook ads
Sat, Feb 28 2015. 12 52 AM

Google acquires mobile startup that manages Facebook ads

Red Hot Labs, which provides the Toro service for application developers, will join the mobile ads team at Google
Lowe Lintas, HUL top WARC advertising rankings
Thu, Feb 26 2015. 12 57 AM

Lowe Lintas, HUL top WARC advertising rankings

This is the first time an Indian ad agency has landed the top spot in the World Advertising Research Centre’s rankings
Ad tech companies on M&A radar
Thu, Feb 26 2015. 12 11 AM

Ad tech companies on M&A radar

These firms may see a revival of investor interest as e-commerce firms, large international tech companies and offline retailers hunt for valuable data on Indian shoppers
Ad industry to see 9.6% growth in 2015: report
Sat, Feb 21 2015. 04 16 PM

Ad industry to see 9.6% growth in 2015: report

The report forecasts a growth rate of 9.6% to reach nearly Rs41,000 crore against Rs37,104 crore in 2014
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