Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo will buy Flurry to beef up a fast-growing mobile advertising business that lags behind Google and Facebook
Spot Light | Kaun Banega Crorepati

Spot Light | Kaun Banega Crorepati

The new KBC ad aims to inspire rather than just inform
Slideshow | Top television ads in May

Slideshow | Top television ads in May

These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and dividing this by 100.
Google revenue beats analyst estimates on robust ad demand

Google revenue beats analyst estimates on robust ad demand

Sales exceeded estimates as the company sold more advertising alongside Web-search results
Spot Light | Honda

Spot Light | Honda

The ad is just another long-winded product catalogue
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ASCI includes norms that make ‘new and improved’ claims for products or services a part of industry code
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The total amount of media spend will reach up to $524 billion at year end, says Zenith Optimedia
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