Twitter will have 22 million users in India this year, a 30% rise from 17 million in 2014, according to a January report by market researcher Emarketer. Photo: AFP

Twitter looks to boost ad revenue in India

Firm will step up engagement with advertisers in at least 10 sectors, including banking and consumer packaged goods
SpiceJet launches hand baggage-only discounted fares

SpiceJet launches hand baggage-only discounted fares

Passengers travelling with just hand baggage will pay Rs200 less than the normal fare per one-way flight
NDA govt spent Rs55 crore on anniversary, Yoga day ad push

NDA govt spent Rs55 crore on anniversary, Yoga day ad push

The BJP-led govt opened up its wallet in May and June after stinting on advertising in the year ended 31 March, when its ad spending fell 42%
WPP to launch communications school

WPP to launch communications school

The school will offer specialisation in advertising and communications, media, activation and digital marketing and public relations
Amazon gives big ad push to Kindle

Amazon gives big ad push to Kindle

Amazon says the objective of the latest ad is to build a connect with the readers
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