Independent ad firm Scarecrow makes it to thenetworkone list

Independent ad firm Scarecrow makes it to thenetworkone list

Scarecrow is the only Indian agency to earn a place on this list this year
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Housing.com to spend Rs250 cr on ad campaign

Housing.com to spend Rs250 cr on ad campaign

The firm is estimated to have spent close to Rs50-80 crore during the first phase, which was scheduled for 8 weeks
AOL unveils ‘One’ technology to simplify online advertising

AOL unveils ‘One’ technology to simplify online advertising

The technology is capable of showing where an advertisement is driving sales
Cricket’s grip on sponsorship weakens but sport is still king: GroupM

Cricket’s grip on sponsorship weakens but sport is still king: GroupM

Sports sponsorship revenue sees growth of 10% in 2014 on the back of increasing interest in new sporting leagues
Twitter, YouTube, Instagram work on stealth advertising

Twitter, YouTube, Instagram work on stealth advertising

At YouTube the effort is called ‘Zoo’, Instagram uses ‘Creative Shop’, Twitter’s name for it is ‘Brand Strategy’
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Razorfish to continue to invest in India: Jonny Stark
Sat, Apr 11 2015. 01 05 AM

Razorfish to continue to invest in India: Jonny Stark

The senior vice-president of the digital firm says the focus will remain on technology development
Lay’s wins the taste game
Wed, Apr 08 2015. 01 45 AM

Lay’s wins the taste game

A pair of TV commercials by JWT for Lay’s chips, featuring actor Ranbir Kapoor, topped both the ad reach index and ad diagnostics index
Chipping in on time
Wed, Apr 08 2015. 01 27 AM

Chipping in on time

Campaign created by J Walter Thompson, which aired for a month, was the biggest in terms of reach, media buying and planning by snack brand owned by PepsiCo, says Rajiv Mathrani of PepsiCo India
Popular IPL teams sell sponsorships at a premium
Sat, Apr 04 2015. 01 22 AM

Popular IPL teams sell sponsorships at a premium

The more popular teams have closed deals at a 10-15% premium against last year, analysts say
Digital will account for a quarter of all ad spends globally in 2016
Tue, Mar 31 2015. 09 59 PM

Digital will account for a quarter of all ad spends globally in 2016

Prospects for India look healthy as it is poised to be one of the more attractive markets in Asia Pacific in short to medium term
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