BUDGET 2015
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Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka

Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka

Lowe and Partners Worldwide said Krishnan’s mandate is to drive Lowe LDB Sri Lanka into becoming a creative powerhouse in the island nation
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Google acquires mobile startup that manages Facebook ads

Google acquires mobile startup that manages Facebook ads

Red Hot Labs, which provides the Toro service for application developers, will join the mobile ads team at Google
Ad tech companies on M&A radar

Ad tech companies on M&A radar

These firms may see a revival of investor interest as e-commerce firms, large international tech companies and offline retailers hunt for valuable data on Indian shoppers
Lowe Lintas, HUL top WARC advertising rankings

Lowe Lintas, HUL top WARC advertising rankings

This is the first time an Indian ad agency has landed the top spot in the World Advertising Research Centre’s rankings
Ad industry to see 9.6% growth in 2015: report

Ad industry to see 9.6% growth in 2015: report

The report forecasts a growth rate of 9.6% to reach nearly Rs41,000 crore against Rs37,104 crore in 2014
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OLX introduces ads, paid listings on platform for first time
Wed, Feb 18 2015. 10 30 PM

OLX introduces ads, paid listings on platform for first time

Since the launch of its first television ad more than 3 years ago, OLX’s traffic has grown 150 times
Flipkart, Snapdeal to take on Google, Facebook over ads
Mon, Feb 16 2015. 09 56 PM

Flipkart, Snapdeal to take on Google, Facebook over ads

Internet retailers take on Google, Facebook by building large teams to acquire a share of online ad spending
Stories of differently-abled are  working for advertisers, brands
Tue, Feb 10 2015. 01 19 AM

Stories of differently-abled are working for advertisers, brands

Commercials from brands such as Dabur Vatika and HDFC Life have woven their stories around autism, prosthetic limbs and cancer to communicate with their consumers
GroupM says ad spends to grow 12.6% in 2015
Wed, Feb 04 2015. 01 00 AM

GroupM says ad spends to grow 12.6% in 2015

E-commerce advertising will grow fastest, albeit from a small base, while among media platforms, digital media will grow fastest, the report said
Pepsi to launch Lay’s campaign ahead of Cricket World Cup
Tue, Feb 03 2015. 05 59 PM

Pepsi to launch Lay’s campaign ahead of Cricket World Cup

Lay’s campaign ‘Yeh Game Hi Hai... Taste Ka’ features Bollywood actor Ranbir Kapoor
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