Maggi’s social media strategy to handle food safety concerns falls flat

Maggi’s social media strategy to handle food safety concerns falls flat

Tweeting automated responses and sharing heavy text files to clarify on food safety seem like a move by someone who does not understand how Twitter works
SC allows photos of only President, Prime Minister or Chief Justice in govt ads

SC allows photos of only President, Prime Minister or Chief Justice in govt ads

Objective of a govt advertisement can be achieved even without a photograph accompanying it, says apex court
DDB MudraMax announces changes in leadership structure

DDB MudraMax announces changes in leadership structure

DDB MudraMax is the out-of-home (OOH), retail and experiential arm of the Omnicom-owned DDB Mudra Group
Flipkart to feature video, native ads on mobile app

Flipkart to feature video, native ads on mobile app

Online retailer to initially show third-party seller ads, experiment with various formats, but avoid banner ads
Will Brand Salman take a beating over jail term?

Will Brand Salman take a beating over jail term?

With Rs45 crore riding on endorsements, only time will tell if the actor’s brand will be affected by the verdict
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AOL unveils ‘One’ technology to simplify online advertising

The technology is capable of showing where an advertisement is driving sales
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