Advertisers rush to canvas new medium: Delhi Metro’s coaches

Advertisers rush to canvas new medium: Delhi Metro’s coaches

Advertisers are now fighting for the Delhi metro—for coaches that will sport the livery of the brands being advertised
Ogilvy & Mather India appoints new CEO

Ogilvy & Mather India appoints new CEO

O&M has promoted chief digital officer Kunal Jeswani as CEO and expanded its board, among a raft of changes in the company’s top leadership
Facebook report says it adds more than $200 billion to global economy

Facebook report says it adds more than $200 billion to global economy

Facebook generates $227 billion worth of economic impact, according to a study by Deloitte and Touche that Facebook commissioned
Spot Light: FabAlley

Spot Light: FabAlley

The ad campaign’s concept doesn’t match the product
Spot Light: Dabur Vatika

Spot Light: Dabur Vatika

The ad shows the human side of a brand
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JWT will acquire digital, content, mobile firms: Gustavo Martinez

The CEO talks about emerging markets and the imminent global launch of a new mobile and online video unit across 16 countries including India
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Retirement from Tests a litmus test for Brand Dhoni?

The ultimate test of Brand Dhoni will be India’s performance in the 2015 one-day international World Cup tournament starting February
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