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InMobi overhauls its management structure
Fri, Jun 20 2014. 12 41 AM

InMobi overhauls its management structure

The move comes as the firm seeks to tap newer sources of revenue from e-commerce and telecom equipment manufacturers
Global advertising to expand this year helped by World Cup
Mon, Jun 16 2014. 11 01 AM

Global advertising to expand this year helped by World Cup

The total amount of media spend will reach up to $524 billion at year end, says Zenith Optimedia
Spot Light | Maggi
Fri, Jun 13 2014. 06 18 PM

Spot Light | Maggi

Madhuri Dixit-Nene fits well into the role of the sporty mother
ASCI seeks feedback on draft guidelines on ads for fairness products
Wed, Jun 11 2014. 08 19 PM

ASCI seeks feedback on draft guidelines on ads for fairness products

New guidelines could put a stop to advertising that feeds off misconceptions and prejudices linked to dark skin
Facebook’s Instagram to expand ads beyond US
Tue, Jun 10 2014. 12 30 PM

Facebook’s Instagram to expand ads beyond US

Users in the UK, Canada and Australia will receive ads beginning later this year
Google starts premium video marketplace to bolster ad network
Wed, Jun 04 2014. 09 47 PM

Google starts premium video marketplace to bolster ad network

The service will let marketers place their video ads on a limited number of premium websites, which Google didn’t specify
Tim Lindsay | India is a powerhouse of advertising
Mon, May 26 2014. 08 01 PM

Tim Lindsay | India is a powerhouse of advertising

Lindsay says for India to be on the nominations list was a big thing since these awards and nominations are pretty hard to get to
Record 7 Black Pencils awarded at D&AD 2014
Mon, May 26 2014. 04 04 PM

Record 7 Black Pencils awarded at D&AD 2014

Among the winners were ‘Sweetie’ by Lemz; ‘Sound of Honda/Ayrton Senna 1989’ by Dentsu Tokyo; and ‘The Epic Split by Forsman and Bodenfors
Spot Light | OLX.in
Fri, May 23 2014. 06 26 PM

Spot Light | OLX.in

The ad targets the value-conscious middle class
Publicis, Facebook said to have set marketing deal in ‘hundreds of millions’
Tue, May 20 2014. 08 42 AM

Publicis, Facebook said to have set marketing deal in ‘hundreds of millions’

Deal to focus on video ads that appear on Facebook’s social network, as well as ads that appear on Instagram: source
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