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Spot Light | Maggi
Fri, Jun 13 2014. 06 18 PM

Spot Light | Maggi

Madhuri Dixit-Nene fits well into the role of the sporty mother
ASCI seeks feedback on draft guidelines on ads for fairness products
Wed, Jun 11 2014. 08 19 PM

ASCI seeks feedback on draft guidelines on ads for fairness products

New guidelines could put a stop to advertising that feeds off misconceptions and prejudices linked to dark skin
Facebook’s Instagram to expand ads beyond US
Tue, Jun 10 2014. 12 30 PM

Facebook’s Instagram to expand ads beyond US

Users in the UK, Canada and Australia will receive ads beginning later this year
Google starts premium video marketplace to bolster ad network
Wed, Jun 04 2014. 09 47 PM

Google starts premium video marketplace to bolster ad network

The service will let marketers place their video ads on a limited number of premium websites, which Google didn’t specify
Tim Lindsay | India is a powerhouse of advertising
Mon, May 26 2014. 08 01 PM

Tim Lindsay | India is a powerhouse of advertising

Lindsay says for India to be on the nominations list was a big thing since these awards and nominations are pretty hard to get to
Record 7 Black Pencils awarded at D&AD 2014
Mon, May 26 2014. 04 04 PM

Record 7 Black Pencils awarded at D&AD 2014

Among the winners were ‘Sweetie’ by Lemz; ‘Sound of Honda/Ayrton Senna 1989’ by Dentsu Tokyo; and ‘The Epic Split by Forsman and Bodenfors
Spot Light | OLX.in
Fri, May 23 2014. 06 26 PM

Spot Light | OLX.in

The ad targets the value-conscious middle class
Publicis, Facebook said to have set marketing deal in ‘hundreds of millions’
Tue, May 20 2014. 08 42 AM

Publicis, Facebook said to have set marketing deal in ‘hundreds of millions’

Deal to focus on video ads that appear on Facebook’s social network, as well as ads that appear on Instagram: source
Google buys written language translation start-up
Mon, May 19 2014. 08 29 PM

Google buys written language translation start-up

Quest Visual and its Word Lens app will be part of a Google team devoted to developing translation features
How BJP sold brand Narendra Modi
Sat, May 17 2014. 05 13 PM

How BJP sold brand Narendra Modi

BJP’s marketing was brisk, interactive and its tone of campaign was decisive, while the Congress failed to impress
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