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Amazon developing own online advertising software: report
Sat, Aug 23 2014. 11 53 AM

Amazon developing own online advertising software: report

Amazon’s system would resemble Google’s AdWords, and is planned to make it easier for marketers to reach the company’s users
Fairplay guidelines for fairness products
Wed, Aug 20 2014. 12 17 AM

Fairplay guidelines for fairness products

Guidelines issued on Tuesday by ASCI may put a stop to companies flogging formulaic before-after ads to sell fairness creams
GroupM revises 2014 ad growth from 11.6% to 12.5%
Tue, Aug 19 2014. 12 42 AM

GroupM revises 2014 ad growth from 11.6% to 12.5%

Advertising expenditure on TV as a medium in India is expected to see a rise of 14.8%, and for print, the growth will come from government spending and retail advertising
Experts divided on ‘Vistara’ brand appeal
Tue, Aug 12 2014. 01 12 AM

Experts divided on ‘Vistara’ brand appeal

While some feel ‘Vistara’, derived from the Sanskrit word vistar, meaning limitless expanse, is well thought-out, others say the name does not have a pick-up value
Spot Light | Bharti Airtel
Fri, Aug 01 2014. 07 03 PM

Spot Light | Bharti Airtel

The ad taps into a new-age family equation
Adversioning seen as a win-win deal for advertisers, broadcasters
Wed, Jul 30 2014. 12 26 AM

Adversioning seen as a win-win deal for advertisers, broadcasters

Adversioning increasingly being seen as an option that can help the Indian TV industry increase revenue
Mobile advertising grows rapidly in India but share remains small
Sat, Jul 26 2014. 12 42 AM

Mobile advertising grows rapidly in India but share remains small

Mobile advertising is currently dominated by search ads, which account for over 75% of mobile advertising
Yahoo to buy analytics startup Flurry to bolster mobile ad business
Tue, Jul 22 2014. 02 13 PM

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo will buy Flurry to beef up a fast-growing mobile advertising business that lags behind Google and Facebook
Spot Light | Kaun Banega Crorepati
Fri, Jul 18 2014. 07 57 PM

Spot Light | Kaun Banega Crorepati

The new KBC ad aims to inspire rather than just inform
Google revenue beats analyst estimates on robust ad demand
Fri, Jul 18 2014. 10 21 AM

Google revenue beats analyst estimates on robust ad demand

Sales exceeded estimates as the company sold more advertising alongside Web-search results
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