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Razorfish to continue to invest in India: Jonny Stark
Sat, Apr 11 2015. 01 05 AM

Razorfish to continue to invest in India: Jonny Stark

The senior vice-president of the digital firm says the focus will remain on technology development
Lay’s wins the taste game
Wed, Apr 08 2015. 01 45 AM

Lay’s wins the taste game

A pair of TV commercials by JWT for Lay’s chips, featuring actor Ranbir Kapoor, topped both the ad reach index and ad diagnostics index
Chipping in on time
Wed, Apr 08 2015. 01 27 AM

Chipping in on time

Campaign created by J Walter Thompson, which aired for a month, was the biggest in terms of reach, media buying and planning by snack brand owned by PepsiCo, says Rajiv Mathrani of PepsiCo India
Digital will account for a quarter of all ad spends globally in 2016
Tue, Mar 31 2015. 09 59 PM

Digital will account for a quarter of all ad spends globally in 2016

Prospects for India look healthy as it is poised to be one of the more attractive markets in Asia Pacific in short to medium term
Viagra ads put Pfizer on top of drug industry’s promotion boom
Mon, Mar 30 2015. 09 24 PM

Viagra ads put Pfizer on top of drug industry’s promotion boom

Pfizer had seven of the top 10 most-advertised drug brands, according to data from Nielsen
IPL signs on more sponsors, eyes more revenue
Mon, Mar 23 2015. 08 06 AM

IPL signs on more sponsors, eyes more revenue

The tournament, which begins on 8 April, may rake in Rs.950 crore, up from Rs.850 crore in the previous season, say analysts
Digital media is ASCI’s biggest challenge, says Narendra Ambwani
Wed, Mar 18 2015. 12 53 AM

Digital media is ASCI’s biggest challenge, says Narendra Ambwani

ASCI chairman Ambwani says that while advertising is all about creativity, it should also protect the interests of the consumers
J Walter Thompson wins creative mandate for RuPay card campaign
Fri, Mar 13 2015. 01 12 AM

J Walter Thompson wins creative mandate for RuPay card campaign

The agency won the mandate in a multi-agency pitch process that was initiated in August 2014 and concluded in December
PepsiCo takes to crowdsourcing for IPL Twenty20 advertising
Fri, Mar 13 2015. 12 34 AM

PepsiCo takes to crowdsourcing for IPL Twenty20 advertising

PepsiCo invites people to create ads for it that will be aired during telecast of the next edition of IPL Twenty20 tournament in April
Solar Impulse 2 offers innovative brand-building exercise for companies
Thu, Mar 12 2015. 02 11 PM

Solar Impulse 2 offers innovative brand-building exercise for companies

Solvay, ABB, Bayer MaterialScience, Google, Omega, Schneider Electric among others are partners in the project
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