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OLX introduces ads, paid listings on platform for first time
Wed, Feb 18 2015. 10 30 PM

OLX introduces ads, paid listings on platform for first time

Since the launch of its first television ad more than 3 years ago, OLX’s traffic has grown 150 times
Flipkart, Snapdeal to take on Google, Facebook over ads
Mon, Feb 16 2015. 09 56 PM

Flipkart, Snapdeal to take on Google, Facebook over ads

Internet retailers take on Google, Facebook by building large teams to acquire a share of online ad spending
Stories of differently-abled are  working for advertisers, brands
Tue, Feb 10 2015. 01 19 AM

Stories of differently-abled are working for advertisers, brands

Commercials from brands such as Dabur Vatika and HDFC Life have woven their stories around autism, prosthetic limbs and cancer to communicate with their consumers
GroupM says ad spends to grow 12.6% in 2015
Wed, Feb 04 2015. 01 00 AM

GroupM says ad spends to grow 12.6% in 2015

E-commerce advertising will grow fastest, albeit from a small base, while among media platforms, digital media will grow fastest, the report said
Pepsi to launch Lay’s campaign ahead of Cricket World Cup
Tue, Feb 03 2015. 05 59 PM

Pepsi to launch Lay’s campaign ahead of Cricket World Cup

Lay’s campaign ‘Yeh Game Hi Hai... Taste Ka’ features Bollywood actor Ranbir Kapoor
Retirement from Tests a litmus test for Brand Dhoni?
Tue, Feb 03 2015. 05 58 PM

Retirement from Tests a litmus test for Brand Dhoni?

The ultimate test of Brand Dhoni will be India’s performance in the 2015 one-day international World Cup tournament starting February
The best and worst Super Bowl ads of 2015
Tue, Feb 03 2015. 03 33 PM

The best and worst Super Bowl ads of 2015

The critics were quick to take to social media to crown winners and losers for this year’s roster of Super Bowl commercials
Digital ad revenue to get boost from rapid rise of e-commerce
Tue, Feb 03 2015. 01 39 PM

Digital ad revenue to get boost from rapid rise of e-commerce

High-speed internet and govt initiatives like Digital India is closing the divide between digital-haves and have nots
Coke, Budweiser win as Super Bowl ad battle gets serious
Tue, Feb 03 2015. 01 25 AM

Coke, Budweiser win as Super Bowl ad battle gets serious

Brands employed uplifting themes such as celebrating fathers, and tackled sombre social issues
Advertisers rush to canvas new medium: Delhi Metro’s coaches
Thu, Jan 29 2015. 01 22 AM

Advertisers rush to canvas new medium: Delhi Metro’s coaches

Advertisers are now fighting for the Delhi metro—for coaches that will sport the livery of the brands being advertised
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