BUDGET 2015
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More From advertising

The best and worst Super Bowl ads of 2015
Tue, Feb 03 2015. 03 33 PM

The best and worst Super Bowl ads of 2015

The critics were quick to take to social media to crown winners and losers for this year’s roster of Super Bowl commercials
Digital ad revenue to get boost from rapid rise of e-commerce
Tue, Feb 03 2015. 01 39 PM

Digital ad revenue to get boost from rapid rise of e-commerce

High-speed internet and govt initiatives like Digital India is closing the divide between digital-haves and have nots
Coke, Budweiser win as Super Bowl ad battle gets serious
Tue, Feb 03 2015. 01 25 AM

Coke, Budweiser win as Super Bowl ad battle gets serious

Brands employed uplifting themes such as celebrating fathers, and tackled sombre social issues
Advertisers rush to canvas new medium: Delhi Metro’s coaches
Thu, Jan 29 2015. 01 22 AM

Advertisers rush to canvas new medium: Delhi Metro’s coaches

Advertisers are now fighting for the Delhi metro—for coaches that will sport the livery of the brands being advertised
Ogilvy & Mather India appoints new CEO
Tue, Jan 27 2015. 07 16 PM

Ogilvy & Mather India appoints new CEO

O&M has promoted chief digital officer Kunal Jeswani as CEO and expanded its board, among a raft of changes in the company’s top leadership
Spot Light: FabAlley
Mon, Jan 26 2015. 02 10 PM

Spot Light: FabAlley

The ad campaign’s concept doesn’t match the product
Facebook report says it adds more than $200 billion to global economy
Tue, Jan 20 2015. 02 00 PM

Facebook report says it adds more than $200 billion to global economy

Facebook generates $227 billion worth of economic impact, according to a study by Deloitte and Touche that Facebook commissioned
Spot Light: Dabur Vatika
Fri, Jan 16 2015. 07 24 PM

Spot Light: Dabur Vatika

The ad shows the human side of a brand
JWT will acquire digital, content, mobile firms: Gustavo Martinez
Fri, Jan 16 2015. 12 47 AM

JWT will acquire digital, content, mobile firms: Gustavo Martinez

The CEO talks about emerging markets and the imminent global launch of a new mobile and online video unit across 16 countries including India
Jaipur Literature Festival ready to roll with Amazon India, Amity as sponsors
Wed, Jan 14 2015. 12 40 PM

Jaipur Literature Festival ready to roll with Amazon India, Amity as sponsors

Zee Entertainment continues as title sponsor for a second year, while Google, Ford and British Airways return as venue sponsors
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