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Cost structure in India is no longer an advantage, says Harris Diamond
Mon, Sep 15 2014. 01 21 AM

Cost structure in India is no longer an advantage, says Harris Diamond

The global chairman and chief executive of McCann Worldgroup says that while growth in India and the US is on track, the world is still fraught with tension
Spot Light | Rado DiaMaster
Fri, Sep 12 2014. 07 40 PM

Spot Light | Rado DiaMaster

The ad does not showcase the beauty of the product
EBay to launch an in-app mobile ad network in fourth quarter
Fri, Sep 12 2014. 09 02 AM

EBay to launch an in-app mobile ad network in fourth quarter

Advertising is a much higher margin business than retail, but the move risks drawing people away from eBay’s site
Marico’s Saugata Gupta elected chairman of Indian Society of Advertisers
Thu, Sep 11 2014. 07 22 PM

Marico’s Saugata Gupta elected chairman of Indian Society of Advertisers

Our focus would be on making industry partnerships stronger and, in particular, to extend all support that is needed to help Barc, said Gupta
Facebook’s value tops $200 billion on mobile-ad optimism
Tue, Sep 09 2014. 09 20 AM

Facebook’s value tops $200 billion on mobile-ad optimism

Facebook shares rose 0.8% to $77.89 at the close in New York, valuing the company at $201.6 billion
Government advertising sees 39% fall in April-July
Sat, Sep 06 2014. 12 24 AM

Government advertising sees 39% fall in April-July

The govt’s total ad spend in April-July fell to Rs132.7 cr from Rs218 cr a year ago across print, TV and radio
Government goes regional to push Jan Dhan Yojna
Tue, Sep 02 2014. 11 37 PM

Government goes regional to push Jan Dhan Yojna

The campaign was backed by a media campaign in print, TV, radio, and billboards in multiple languages
Spot Light | Parachute Advansed
Fri, Aug 29 2014. 05 45 PM

Spot Light | Parachute Advansed

The ad taps into an interesting insight into a celebrity’s life—the popular belief that they have it all too easy and how that’s not true.
Facebook rolls out ‘bandwidth targeting’ for advertisers
Thu, Aug 28 2014. 02 59 PM

Facebook rolls out ‘bandwidth targeting’ for advertisers

The feature enables advertisers to reach people based on the network connection—2G, 3G or 4G—they most often use when accessing Facebook
Amazon developing own online advertising software: report
Sat, Aug 23 2014. 11 53 AM

Amazon developing own online advertising software: report

Amazon’s system would resemble Google’s AdWords, and is planned to make it easier for marketers to reach the company’s users
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