Should Indians look out for Google Glass?

Should Indians look out for Google Glass?

New technologies like wearables, Google Glass just being a case in point, will continue to raise concerns
Could Americans take ESPN’s cricket bait?

Could Americans take ESPN’s cricket bait?

ESPN has recently stepped up its push to capture cricket audience in the US and to convince them to tune into matches
Minority report |  Unpack time

Minority report | Unpack time

Every second Bollywood hero has a rippling six-pack. Do we really care?
Twitter needs more than just a Facelift

Twitter needs more than just a Facelift

Twitter’s redesign, which resembles Facebook, may gain more traction with advertisers but not necessarily with users
The power of the dark side: of passion and products, sins and sales

The power of the dark side: of passion and products, sins and sales

Shobha Prasad on affiliation of human behaviour to consumers’ buying patterns and how firms can leverage this to create powerful brands
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