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Business News > Mint Authors > Lata Jha

Lata Jha

Mint Author

ARTICLES BY LATA JHA

One of the biggest challenges for audio streaming platforms is the widespread availability of free music on platforms like YouTube. (Image: Pixabay)

Audio platforms bet on freemium models, new plans to grow user base

4 min read . 15 Apr 2024

Many industry experts say this is one way to build volume and generate buzz around the film or show through means other than just the trailer and traditional marketing techniques. (Bloomberg)

New films, shows seek to build promotional volume with social media snippets

3 min read . 14 Apr 2024

Content studios and streaming services have been increasingly partnering with popular social media platforms such as Snap to reach wider audiences. (Reuters)

Snap India names ex-Meta executive Saket Jha Saurabh as head of content

1 min read . 14 Apr 2024

IMAX has gained too. Last year, its India revenues crossed $20 million (around ₹166 crore) in 2023, more than the 2022 earnings of $18.8 million.

Animal in IMAX, Tanhaji in 3D: Will the new tricks work?

3 min read . 11 Apr 2024

The three Khans of the film industry had divided release dates among themselves: Shah Rukh got Diwali, Salman got Eid, and Aamir got Christmas (AP/Reliance Group)

When bhai goes missing in action, will Eid box office be the same?

3 min read . 10 Apr 2024

BBC has transferred its newsroom publishing licence in India to Collective Newsroom which will offer language-based content in the country in compliance with the government’s updated foreign direct investment (FDI) rules. REUTERS

BBC India rejigs biz, spins off new company owned by Indians

3 min read . 09 Apr 2024

Reliance Industries and Disney India decided to merge streaming, TV assets to create ₹70,352 crore media powerhouse (Shutterstock)

Niche OTT platforms eye M&As to avoid getting crushed by RIL-Disney combine

2 min read . 08 Apr 2024

AI is only one of various new fronts that have been opened in this election.

When voters turn tech-savvy, can political parties be far behind

3 min read . 07 Apr 2024

Punit Goenka, managing director and CEO of Zee Entertainment Enterprises. plans to assume direct oversight of key business areas to encourage cross-functional collaboration. (Photo: Mint)

Zee to cut 15% of workforce

2 min read . 05 Apr 2024

Punit Misra, president, content and international markets at ZEE, has resigned.

Zee sees another exit

1 min read . 05 Apr 2024

Tamil movie, due for a 17th April release, has been postponed indefinitely. (Photo: X)

Elections, IPL reshape cinema calendars

2 min read . 04 Apr 2024

Trai had issued a pre-consultation paper last September to determine the issues to be considered when formulating the policy. Photo: Pradeep Gaur/Mint

Trai seeks inputs for broadcasting policy that aims to make India a content hub

1 min read . 03 Apr 2024

Amazon Prime Video is working on Tamil and Telugu remakes of Hindi web series Panchayat. (Source: Twitter)

Streaming platforms tap original hits for regional appeal

3 min read . 03 Apr 2024

Punit Goenka, managing director and CEO of Zee Entertainment Enterprises. Photo: Mint

Zee CEO Punit Goenka takes 20% pay cut

1 min read . 02 Apr 2024

Overall, rates for such big-budget movies have reduced by 20-30% with platforms no longer keen to buy titles for perpetuity either. (Screengrab from YouTube/Netflix India)

OTT platforms shun big-budget Hindi, Telugu theatrical releases

2 min read . 02 Apr 2024

56% of the brands have already invested more than 2% on influencer marketing, and 70% of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10%. (Photo: Getty)

India’s surging influencer marketing industry to hit ₹3,375 cr by 2026

1 min read . 02 Apr 2024

These partnerships can extend from songs to dialogue launches, especially helping reach in tier-two and tier-three towns. (Bloomberg)

Content studios, OTT services tap short-video platforms for marketing campaigns

4 min read . 01 Apr 2024

A man stands next to a poster of the movie Article 370 displayed at a cinema hall in Guwahati, India. (Anupam Nath/AP)

Film industry had a muted Jan-March, as star vehicles play truant

3 min read . 31 Mar 2024

Zee Entertainment's CEO Punit Goenka is looking to optimise resources and arrive at a cost-effective structure to drive growth, according to the company. (Reuters)

Zee restructures technology centre team, prunes expenses by half

1 min read . 29 Mar 2024

Shaitaan has crossed the ₹130 crore mark in domestic box office collections alone. (Screengrab from YouTube/Panorama Studios)

Horror sets cash registers ringing for Bollywood movies

2 min read . 29 Mar 2024