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Business News > Mint Authors > Saumya Tewari

Saumya Tewari

Mint Author

ARTICLES BY SAUMYA TEWARI

Sustainable practices are yet to go mainstream.istock

Indian consumers prioritize saving money over saving the planet

2 min read . 26 Aug 2021

The ad regulator ASCI has partnered with a French technology provider, Reech, which will use artificial intelligence to scan digital content across platforms.mint

ASCI enforces fresh norms for social media influencers

3 min read . 15 Jul 2021

India is likely to add 40 mn online gamers in 2020−22, making the sector lucrative for many brands.

Talent managers venture into gaming arena to groom stars

3 min read . 29 May 2021

The Ashok in New Delhi has launched such packages at ₹4,999 per night.mint

Hotels roll out self-isolation packages for cautious guests

2 min read . 12 May 2021

Delhi Capitals’ Ravichandran Ashwin quit on Sunday.ap

5 players exit as virus cloud looms over IPL

3 min read . 26 Apr 2021

Those who are either isolating or home quarantining are also focusing on building strength and immunity through wholesome food delivered by hospitality chains and home chefs

Appetite grows for immunity boosting meals and dishes

2 min read . 23 Apr 2021

The searches for learning went beyond academics, which had already gone online

‘Learning’, ‘Local first’ key web search trends of 2020

3 min read . 25 Mar 2021

Kerala recently lifted restrictions on spa services .

Wellness therapies see demand uptick

2 min read . 21 Jan 2021

The pandemic’s fallout has been a lot harder on outdoor ads than other segments. (MINT_PRINT)

Outdoor ads get a festive boost

2 min read . 17 Nov 2020

Nature camps, national parks and hiking trails are in demand.

Tour biz sees spike in sales

2 min read . 27 Oct 2020

Brands tap IPL spirit without sponsorship

2 min read . 16 Oct 2020

Photo: Hindustan Times

Makeup gets a makeover

2 min read . 23 Sep 2020

Photo: Bloomberg

Hotels pin hopes on big fat weddings to turn a corner

2 min read . 03 Sep 2020

BCCI had said the choice of the sponsor will not be based solely on the highest bid, but Dream11 did top the tables. (Mint)

Gaming firm is the winner of cricket’s biggest title deal

3 min read . 19 Aug 2020

MS Dhoni is India’s only cricket captain to win all three ICC trophies. (HT)

Retirement may not impact MS Dhoni’s brand image

2 min read . 17 Aug 2020

The only silver lining for big celebrities is that their social media following has grown significantly during lockdown, with celebrities such as Virat Kohli and Akshay Kumar growing their online following by 40-50%. (Reuters)

Brand endorsement business sees churn

3 min read . 07 Aug 2020

The hospitality industry is staring at a revenue loss of ₹90,000 crore in 2020. (Photo: Reuters)

Expansion plans of Indian Hotels on track despite covid blues

1 min read . 05 Aug 2020

Vivo has been paying ₹440 crore annually to the Board of Control for Cricket in India (BCCI).

Vivo’s IPL sponsorship in peril amid border row

2 min read . 23 Jun 2020

Twitter’s blue bird turned a sombre black in support of the black lives matter promo.

Companies back ‘black lives matter’ campaign

2 min read . 03 Jun 2020

TikTok’s ad revenue grew 50% in a year, according to industry estimates. (Photo: Pradeep Gaur/Mint)

TikTok gains traction among advertisers

1 min read . 25 May 2020