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Shuchi Bansal
Shuchi Bansal is marketing and media editor, Mint.
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Blurring the line between rural and urban markets
Sun, Mar 01 2015. 12 42 AM

Blurring the line between rural and urban markets

Underlying theme of Jaitley’s budget was bridging urban and rural divide and bringing rural consumer on par with urban counterpart by boosting rural income and facilities
Mashable ties up with India.com; latest to launch local site
Thu, Feb 19 2015. 01 40 AM

Mashable ties up with India.com; latest to launch local site

The local unit will have an editorial team to generate original domestic content, and will also leverage the audience reach of India.com properties
Govt may include Internet as one of its advertising media platforms
Sat, Feb 14 2015. 12 41 AM

Govt may include Internet as one of its advertising media platforms

Currently, government advertisements are released in newspapers and on television channels
Paul Polman | India best placed among emerging markets
Wed, Feb 04 2015. 01 05 AM

Paul Polman | India best placed among emerging markets

Unilever Plc CEO sees a natural connection between the centre’s ambitious programmes and his firm’s interests in growth as well as larger objectives
Digital spends can’t be platform-driven: O&M’s Kunal Jeswani
Tue, Feb 03 2015. 01 36 AM

Digital spends can’t be platform-driven: O&M’s Kunal Jeswani

Digital media is attracting money because it now has a reach that is worth a marketer’s time and attention, says Jeswani
The martini has evolved, so has Bond: Claire Smith
Sat, Jan 31 2015. 02 51 PM

The martini has evolved, so has Bond: Claire Smith

Belvedere’s head of spirits creation and mixologist on why James Bond likes his martini shaken, and the premium vodka unit’s deal with the next Bond film
Radio operators ask government to review restrictive auction
Sat, Jan 31 2015. 12 54 AM

Radio operators ask government to review restrictive auction

Industry group of radio stations lobbies government to review decision barring operators from bidding for more than 15% of frequencies coming up for auction in March
Zee launches new Hindi entertainment channel &TV
Thu, Jan 22 2015. 01 15 AM

Zee launches new Hindi entertainment channel &TV

This is the second channel under the & (ampersand) brand name that it launched after &pictures
Publishers, broadcasters welcome FDI—up to 49%
Tue, Jan 20 2015. 01 34 AM

Publishers, broadcasters welcome FDI—up to 49%

Arun Jaitley had earlier said that the debate on permissible limits in FDI in news media has been rendered irrelevant by technology
Raghav Bahl: The digital ball game
Sat, Jan 10 2015. 12 50 AM

Raghav Bahl: The digital ball game

Preparing to launch a pure-bred digital media company, the former TV baron is surfing, writing and actively collaborating with his wife

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