Shuchi Bansal
Shuchi Bansal is marketing and media editor, Mint.
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Local brands are most chosen in India: survey
Tue, Jul 28 2015. 12 22 AM

Local brands are most chosen in India: survey

Parle, followed by Clinic Plus and Amul, are the top three brands in the IMRB Kantar Worldpanel’s ranking of most chosen consumer brands in India
Delhi HC allows Red FM to participate in phase III of FM auction
Sun, Jul 26 2015. 10 13 PM

Delhi HC allows Red FM to participate in phase III of FM auction

Red FM is prepared for auctions and is targeting eight FM stations, says COO Nisha Narayanan
We have to aggressively think digital first: Tarun Rai
Fri, Jul 24 2015. 10 01 PM

We have to aggressively think digital first: Tarun Rai

CEO of J. Walter Thompson, South Asia on impact of social media, e-retailer clients, and need to hire people from multi-disciplinary backgrounds
Waiting for Achhe Din
Thu, Jul 23 2015. 12 35 AM

Waiting for Achhe Din

Going by the quarterly results of Hindustan Unilever, India’s consumption story is still not back on track
Delhi HC tells govt to consider deferring FM auction dates
Wed, Jul 22 2015. 12 36 AM

Delhi HC tells govt to consider deferring FM auction dates

The high court terms as ‘vague’ the government’s security clearance process for auctions that are expected from 27 July to end-September
Hinduja to roll out digital TV distribution business in August
Thu, Jul 16 2015. 11 02 AM

Hinduja to roll out digital TV distribution business in August

Headend-In-The-Sky (HITS) will help cable operators in the country to make the transition from analogue to digital and offer specialized value-added-services
Unravelling buying habits
Thu, Jul 16 2015. 12 46 AM

Unravelling buying habits

Brand names are either mixed up or forgotten. Some of us even get the product category wrong
TAM has to find its own niche
Thu, Jul 09 2015. 01 03 AM

TAM has to find its own niche

TAM still publishes television viewership numbers even as it gears up to launch two new software products for media planning
BJP: reaping the data dividend
Thu, Jul 02 2015. 01 35 AM

BJP: reaping the data dividend

It is important to enlist young voters though digital engagements as there will be 600 million people with smartphones in 2019, just in time for the next elections
Face washes: A buzzing category
Thu, Jun 25 2015. 12 40 AM

Face washes: A buzzing category

Pond’s had several years ago struggled to sell Hindustan Unilever’s first face wash, but today, the personal care product is a Rs1,600 crore category, growing roughly at 15% a year

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