Vidhi Choudhary
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Eurodata TV keen to work with Indian broadcasters
Sat, Mar 28 2015. 12 08 AM

Eurodata TV keen to work with Indian broadcasters

The international research arm of Mediametrie evinces interest in partnering with broadcasters that seek to expand beyond India
Binge watching is changing definition of seasons on TV: Christopher Keyser
Fri, Mar 27 2015. 12 36 AM

Binge watching is changing definition of seasons on TV: Christopher Keyser

Keyser says American TV is now seeing the rise of the 13-, 10-, 8- or 12-episode seasons
Conducive infrastructure, simpler tax regime to help media industry
Thu, Mar 26 2015. 01 06 AM

Conducive infrastructure, simpler tax regime to help media industry

Media and entertainment sector expected to grow at a compounded annual rate of 13.9% to touch Rs1.96 trillion by 2019
MSM plans original content for Sony LIV app
Mon, Mar 23 2015. 12 58 AM

MSM plans original content for Sony LIV app

Firm is in talks with independent producers and filmmakers to create a few shows, expected to go live on its digital platform in June
HUL keen to work with tech start-ups for disruptive brand campaigns
Thu, Mar 19 2015. 07 44 PM

HUL keen to work with tech start-ups for disruptive brand campaigns

Rahul Welde confirms that HUL’s ad spending on digital media will continue to rise this year
Snapdeal hires Aamir Khan as its brand ambassador
Wed, Mar 18 2015. 12 44 AM

Snapdeal hires Aamir Khan as its brand ambassador

Khan is expected to help the e-commerce firm reposition and promote its brand
India leads in govt-initiated content restriction on Facebook
Tue, Mar 17 2015. 01 11 PM

India leads in govt-initiated content restriction on Facebook

The social-networking site restricted 5,832 posts in India between July and Dec 2014; Turkey in second spot
PepsiCo takes to crowdsourcing for IPL Twenty20 advertising
Fri, Mar 13 2015. 12 34 AM

PepsiCo takes to crowdsourcing for IPL Twenty20 advertising

PepsiCo invites people to create ads for it that will be aired during telecast of the next edition of IPL Twenty20 tournament in April
Star India acquires ‘Screen’ for Hotstar app
Mon, Mar 09 2015. 10 48 PM

Star India acquires ‘Screen’ for Hotstar app

The deal marks the end of Screen’s print avatar and its transformation into a digital-only product
India’s ‘Chanel jacket’
Wed, Mar 04 2015. 04 53 PM

India’s ‘Chanel jacket’

The ‘bandhgala’ is now a trans-seasonal wardrobe staple

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