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Google unveils quantum-computing initiative to speed up hardware
Wed, Sep 03 2014. 09 03 AM

Google unveils quantum-computing initiative to speed up hardware

Google is investing in fresh computing ideas as it looks to keep the lead in markets such as Internet search and online advertising
The concepts of time brands must master
Wed, Sep 03 2014. 12 55 AM

The concepts of time brands must master

This time concept is best illustrated through the views of the ancient Greeks, who famously had two concepts of time: Kairos and Chronos
Government goes regional to push Jan Dhan Yojna
Tue, Sep 02 2014. 11 37 PM

Government goes regional to push Jan Dhan Yojna

The campaign was backed by a media campaign in print, TV, radio, and billboards in multiple languages
Spot Light | Parachute Advansed
Fri, Aug 29 2014. 05 45 PM

Spot Light | Parachute Advansed

The ad taps into an interesting insight into a celebrity’s life—the popular belief that they have it all too easy and how that’s not true.
Facebook rolls out ‘bandwidth targeting’ for advertisers
Thu, Aug 28 2014. 02 59 PM

Facebook rolls out ‘bandwidth targeting’ for advertisers

The feature enables advertisers to reach people based on the network connection—2G, 3G or 4G—they most often use when accessing Facebook
Google extends local advertisements on smartphones to desktops
Thu, Aug 28 2014. 10 35 AM

Google extends local advertisements on smartphones to desktops

The local ads, part of Google Shopping, shows shoppers what’s available before they visit stores
The ‘fairness quotient’ of fairness creams
Tue, Aug 26 2014. 05 35 PM

The ‘fairness quotient’ of fairness creams

Experts speak on the ethical responsibility of leaders when it comes to communicating a message about a product
Govt tells broadcasters not to air ads that violate ASCI code
Mon, Aug 25 2014. 02 23 AM

Govt tells broadcasters not to air ads that violate ASCI code

The ministry has compiled a list of over 40 advertisements that made false claims and violated codes
Amazon developing own online advertising software: report
Sat, Aug 23 2014. 11 53 AM

Amazon developing own online advertising software: report

Amazon’s system would resemble Google’s AdWords, and is planned to make it easier for marketers to reach the company’s users
Google is a friendlier frenemy now: WPP’s Martin Sorrell
Wed, Aug 20 2014. 05 42 PM

Google is a friendlier frenemy now: WPP’s Martin Sorrell

Sorrell says the challenge of balancing traditional advertising with digital could be likened to flying an airplane while changing its engines

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