Search Results for 'Advertising'

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Adversioning seen as a win-win deal for advertisers, broadcasters
Wed, Jul 30 2014. 12 26 AM

Adversioning seen as a win-win deal for advertisers, broadcasters

Adversioning increasingly being seen as an option that can help the Indian TV industry increase revenue
Govt turns to crowdsourcing to give its ads a makeover
Tue, Jul 29 2014. 11 34 PM

Govt turns to crowdsourcing to give its ads a makeover

Prime Minister Narendra Modi’s administration is tapping the public for suggestions to pep up staid government advertising
Mobile advertising grows rapidly in India but share remains small
Sat, Jul 26 2014. 12 42 AM

Mobile advertising grows rapidly in India but share remains small

Mobile advertising is currently dominated by search ads, which account for over 75% of mobile advertising
Facebook beats Wall Street targets, stock hits record high
Thu, Jul 24 2014. 08 53 AM

Facebook beats Wall Street targets, stock hits record high

Facebook’s mobile advertising business helped drive a 61% increase in revenue during second quarter
InMobi sets up $25 million fund for game developers
Wed, Jul 23 2014. 10 41 PM

InMobi sets up $25 million fund for game developers

The fund will equip indie game developers to increase their app revenue through superior monetisation, says InMobi
Facebook India profit rises 63%
Wed, Jul 23 2014. 01 20 AM

Facebook India profit rises 63%

Facebook India reported profit after tax of about Rs9.6 crore for the year ended March 2013, compared with Rs5.9 crore the previous year
Yahoo to buy analytics startup Flurry to bolster mobile ad business
Tue, Jul 22 2014. 02 13 PM

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo will buy Flurry to beef up a fast-growing mobile advertising business that lags behind Google and Facebook
Spot Light | Kaun Banega Crorepati
Fri, Jul 18 2014. 07 57 PM

Spot Light | Kaun Banega Crorepati

The new KBC ad aims to inspire rather than just inform
Google revenue beats analyst estimates on robust ad demand
Fri, Jul 18 2014. 10 21 AM

Google revenue beats analyst estimates on robust ad demand

Sales exceeded estimates as the company sold more advertising alongside Web-search results
Social media lessons for brands as shampoo ad slip-up goes viral
Sun, Jul 13 2014. 02 37 PM

Social media lessons for brands as shampoo ad slip-up goes viral

Naina Redhu expressed shock over an advertisement plugging P&G’s shampoo brand Pantene, using the social networking site Twitter to vent her ire

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