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Spot Light: FabAlley
Mon, Jan 26 2015. 02 10 PM

Spot Light: FabAlley

The ad campaign’s concept doesn’t match the product
Ambi MG Parameswaran: Expect advertising confidence to come back
Fri, Jan 23 2015. 12 57 PM

Ambi MG Parameswaran: Expect advertising confidence to come back

Parameswaran deciphers the significance of religion and marketing in India
Saavn appoints Mahesh Narayanan as global chief operating officer
Thu, Jan 22 2015. 05 17 PM

Saavn appoints Mahesh Narayanan as global chief operating officer

Narayanan previously headed the Indian operations of German display advertising company Sociomantic
Tweets are growing louder in India
Tue, Jan 20 2015. 07 11 PM

Tweets are growing louder in India

India is becoming a very important market for Twitter, especially given that mobile advertising revenue comprises about 85% of its total ad revenue
Facebook report says it adds more than $200 billion to global economy
Tue, Jan 20 2015. 02 00 PM

Facebook report says it adds more than $200 billion to global economy

Facebook generates $227 billion worth of economic impact, according to a study by Deloitte and Touche that Facebook commissioned
Spot Light: Dabur Vatika
Fri, Jan 16 2015. 07 24 PM

Spot Light: Dabur Vatika

The ad shows the human side of a brand
JWT will acquire digital, content, mobile firms: Gustavo Martinez
Fri, Jan 16 2015. 12 47 AM

JWT will acquire digital, content, mobile firms: Gustavo Martinez

The CEO talks about emerging markets and the imminent global launch of a new mobile and online video unit across 16 countries including India
Jaipur Literature Festival ready to roll with Amazon India, Amity as sponsors
Wed, Jan 14 2015. 12 40 PM

Jaipur Literature Festival ready to roll with Amazon India, Amity as sponsors

Zee Entertainment continues as title sponsor for a second year, while Google, Ford and British Airways return as venue sponsors
Pepsi to launch Lay’s campaign ahead of Cricket World Cup
Tue, Jan 13 2015. 04 55 PM

Pepsi to launch Lay’s campaign ahead of Cricket World Cup

Lay’s campaign ‘Yeh Game Hi Hai... Taste Ka’ features Bollywood actor Ranbir Kapoor
Spot Light | OLX.in
Fri, Jan 09 2015. 08 02 PM

Spot Light | OLX.in

The ads are simple, tongue-in-cheek and stand out

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