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Spot Light | Foodpanda
Fri, Nov 21 2014. 07 15 PM

Spot Light | Foodpanda

The lovable mascot comes as a surprise
Anil Mathews | Aiding marketers make the connect
Fri, Nov 21 2014. 12 42 AM

Anil Mathews | Aiding marketers make the connect

Singapore-based serial entrepreneur Mathews traces location-based mobile advertising start-up Adnear’s journey
The modification of Indian advertising
Wed, Nov 19 2014. 04 59 PM

The modification of Indian advertising

The idiom of Indian advertising is now almost completely vernacular. English thinking is out
Rocket Internet to launch another 10 start-ups in 2015
Tue, Nov 18 2014. 01 02 AM

Rocket Internet to launch another 10 start-ups in 2015

The firm also announced a global agreement with Facebook, to help Rocket with advertising strategy and automation of ads
Spot Light: Raymond
Fri, Nov 14 2014. 07 18 PM

Spot Light: Raymond

The ad has moments that are easy to relate to
Yahoo to buy video-ad service BrightRoll for $640 million
Thu, Nov 13 2014. 12 35 PM

Yahoo to buy video-ad service BrightRoll for $640 million

BrightRoll, one of Yahoo’s biggest deals, is profitable and should exceed $100 million in revenue this year
NDA government splurges on Swachh Bharat ad campaign
Wed, Nov 12 2014. 04 06 PM

NDA government splurges on Swachh Bharat ad campaign

Centre has spent almost Rs40 crore on in little over a month on advertising ‘Clean India’ mission
Requiem for the banner ad: why digital ad agencies like Big Data
Wed, Nov 12 2014. 11 43 AM

Requiem for the banner ad: why digital ad agencies like Big Data

Digital advertising has seen a quantum shift since the days the first banner ad went online
Amazon seeks to recast narrative with Kindle ad
Tue, Nov 11 2014. 12 46 AM

Amazon seeks to recast narrative with Kindle ad

Amazon launches first ad campaign introducing the e-reader to Indian masses through a three-minute film
Spot Light: IDBI Bank
Fri, Nov 07 2014. 06 59 PM

Spot Light: IDBI Bank

The children’s performances are the soul of the ads

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