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The charm of ‘aur dikhao’
Sat, Apr 25 2015. 01 34 AM

The charm of ‘aur dikhao’

Tapping into a cultural trait and making gentle fun of it, Amazon’s new commercial is possibly the best Indian ad in two decades
How IPL is India’s Super Bowl for advertisers
Fri, Apr 24 2015. 07 20 PM

How IPL is India’s Super Bowl for advertisers

A look at some of the big spenders on advertising in the popular cricketing league this year
Flipkart to start scrapping desktop ads in mobile app push
Fri, Apr 24 2015. 12 54 PM

Flipkart to start scrapping desktop ads in mobile app push

The e-commerce firm is readying its mobile ad platform and will start serving ads on its mobile app within the next three months
Facebook sales miss estimates due to strong dollar
Thu, Apr 23 2015. 08 54 AM

Facebook sales miss estimates due to strong dollar

Sales rose 42% to $3.54 billion, when they could have risen 49% without the currency effects, Facebook said
Dentsu wins 13 Maruti accounts in Rs250 crore deal
Thu, Apr 23 2015. 01 34 AM

Dentsu wins 13 Maruti accounts in Rs250 crore deal

The advertising firm will also be responsible for corporate brand communications
How Housing.com grabbed eyeballs
Thu, Apr 23 2015. 12 41 AM

How Housing.com grabbed eyeballs

How is it possible for consumers to feel they have seen a commercial that has not been created?
Digital music industry in India expected to cross Rs3,100 crore in revenues by 2020: report
Tue, Apr 21 2015. 10 24 PM

Digital music industry in India expected to cross Rs3,100 crore in revenues by 2020: report

Number of online music listeners in India is expected to reach 273 million by 2020, Deloitte India report says
Indian banks turn to consumer loans to counter corporate slowdown
Mon, Apr 20 2015. 08 53 AM

Indian banks turn to consumer loans to counter corporate slowdown

Banks are pushing into credit cards and personal loans, using blanket advertising, cold call campaigns and even sending employees to malls to lure customers
ShopClues to revamp senior team, spend aggressively on marketing
Sat, Apr 18 2015. 12 23 AM

ShopClues to revamp senior team, spend aggressively on marketing

The firm is close to hiring a director of engineering, vice-president of category management and vice-president of products
Independent ad firm Scarecrow makes it to thenetworkone list
Fri, Apr 17 2015. 12 33 AM

Independent ad firm Scarecrow makes it to thenetworkone list

Scarecrow is the only Indian agency to earn a place on this list this year

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