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HT Media, North Base Media launch Mediahack.in to fund, promote digital media firms
Sat, May 23 2015. 12 33 AM

HT Media, North Base Media launch Mediahack.in to fund, promote digital media firms

Mediahack will identify and support entrepreneurs who want to build leading-edge original content, entertainment and advertising-related technology businesses
Higher advertising, publicity costs eat into Zee margins in Q4
Fri, May 22 2015. 01 20 AM

Higher advertising, publicity costs eat into Zee margins in Q4

Robust other income and a dip in the tax outgo boosted net profit growth for Zee
Maggi’s social media strategy to handle food safety concerns falls flat
Fri, May 22 2015. 01 08 AM

Maggi’s social media strategy to handle food safety concerns falls flat

Tweeting automated responses and sharing heavy text files to clarify on food safety seem like a move by someone who does not understand how Twitter works
Britannia’s March quarter net profit rises 55%
Fri, May 22 2015. 12 56 AM

Britannia’s March quarter net profit rises 55%

Stable ingredient costs and new launches, supported by higher advertising and marketing spends, helped the firm expand margins
Zee Entertainment March quarter profit up 7.4% to Rs231.9 crore
Thu, May 21 2015. 10 06 PM

Zee Entertainment March quarter profit up 7.4% to Rs231.9 crore

The profit was helped by an increase in advertising and subscription revenue
Banks keeping a tab on Facebook to make customized offers
Mon, May 18 2015. 07 15 PM

Banks keeping a tab on Facebook to make customized offers

Our social media profiles have become mirror images of ourselves in the world of Internet
HT Media’s Q4 profit increases 16.8 % to Rs49.3 crore
Sat, May 16 2015. 01 12 AM

HT Media’s Q4 profit increases 16.8 % to Rs49.3 crore

Advertising revenue in the print segment rose 5.7 % to Rs465.3 crore thanks to an increase in ad volumes; Circulation revenue rose 8.6% to Rs.71.1crore
No viewer fatigue for IPL, concur rivals Barc and TAM
Fri, May 15 2015. 11 54 PM

No viewer fatigue for IPL, concur rivals Barc and TAM

Eighth season of Indian Premier League has exceeded expectations in terms of TV viewership and advertising support, show data from audience measurement agencies
HMVL Q4 net profit rises 43.1% to Rs38.9 crore
Fri, May 15 2015. 12 09 AM

HMVL Q4 net profit rises 43.1% to Rs38.9 crore

Advertising revenue rose 10.3% to Rs146.6 crore from Rs132.9 crore a year ago; circulation revenue rose 11.7% to Rs50.8 crore from Rs45.5 crore
An advertising lesson for the government
Thu, May 14 2015. 05 12 PM

An advertising lesson for the government

Restraint is essential for preserving the credibility of the judiciary

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