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Google is a friendlier frenemy now: WPP’s Martin Sorrell
Wed, Aug 20 2014. 05 42 PM

Google is a friendlier frenemy now: WPP’s Martin Sorrell

Sorrell says the challenge of balancing traditional advertising with digital could be likened to flying an airplane while changing its engines
Fairplay guidelines for fairness products
Wed, Aug 20 2014. 12 17 AM

Fairplay guidelines for fairness products

Guidelines issued on Tuesday by ASCI may put a stop to companies flogging formulaic before-after ads to sell fairness creams
GroupM revises 2014 ad growth from 11.6% to 12.5%
Tue, Aug 19 2014. 12 42 AM

GroupM revises 2014 ad growth from 11.6% to 12.5%

Advertising expenditure on TV as a medium in India is expected to see a rise of 14.8%, and for print, the growth will come from government spending and retail advertising
Britannia’s Q1 profit treat may whet investor appetite for more
Tue, Aug 12 2014. 07 40 PM

Britannia’s Q1 profit treat may whet investor appetite for more

Investors may think the stock has risen enough and wait for signs that this level of sales growth and profitability can be sustained in the coming quarterly results
Britannia profit jumps 27% on lower advertising expenses
Tue, Aug 12 2014. 03 48 PM

Britannia profit jumps 27% on lower advertising expenses

Total income from operations in the quarter ended June increased 15.2%, while ad expenses fell nearly 6%
Experts divided on ‘Vistara’ brand appeal
Tue, Aug 12 2014. 01 12 AM

Experts divided on ‘Vistara’ brand appeal

While some feel ‘Vistara’, derived from the Sanskrit word vistar, meaning limitless expanse, is well thought-out, others say the name does not have a pick-up value
CCI awaiting probe report on Google: Government
Fri, Aug 08 2014. 06 04 PM

CCI awaiting probe report on Google: Government

CCI has ordered a probe against Google for alleged abuse of its dominant position in the online search advertising space
Times Internet to launch digital version of Ad Age in India
Thu, Aug 07 2014. 09 40 PM

Times Internet to launch digital version of Ad Age in India

Times Internet has tied up with American publishing house Crain Communications to launch the service
YouTube becomes integral part of media buying: Gautam Anand
Thu, Aug 07 2014. 12 02 PM

YouTube becomes integral part of media buying: Gautam Anand

Anand speaks about the emergence of user-generated content in India, the online video ecosystem and the impact of YouTube on traditional advertising
Spot Light | Bharti Airtel
Fri, Aug 01 2014. 07 03 PM

Spot Light | Bharti Airtel

The ad taps into a new-age family equation

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