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Spot Light | Titan
Fri, Dec 19 2014. 08 27 PM

Spot Light | Titan

The ad tries to portray today’s woman
E-commerce, politics drive ad sales in 2014
Wed, Dec 17 2014. 07 32 PM

E-commerce, politics drive ad sales in 2014

Ad spending estimated to have grown 10% on the back of a blitz by BJP and Congress, and by e-commerce firms
Volvo to launch online car sales in marketing shift
Mon, Dec 15 2014. 01 48 PM

Volvo to launch online car sales in marketing shift

Volvo said it will gradually introduce web sales and spend more on digital advertising
Spot Light | Airtel direct-to-home
Fri, Dec 12 2014. 07 50 PM

Spot Light | Airtel direct-to-home

Ads with children make a greater impact
Neuroscience and  ad spending
Thu, Dec 11 2014. 01 36 AM

Neuroscience and ad spending

Good communication truthfully outlines the value the brand’s purpose can create for us and how reliably it creates it
Our business model in India will be advertising supported: Arianna Huffington
Tue, Dec 09 2014. 01 07 AM

Our business model in India will be advertising supported: Arianna Huffington

Huffington Post editor-in-chief speaks on the news site’s India plans and how digital news can make money
Blue Star to focus on room AC business
Tue, Dec 09 2014. 12 59 AM

Blue Star to focus on room AC business

The firm looks to increase market share by reworking its advertising to focus on smaller cities and towns and entering e-commerce
Spot Light | Hyundai
Sat, Dec 06 2014. 11 38 AM

Spot Light | Hyundai

An idea, ‘Bringing people closer’ is definitely a deeper, more human space and actually gives more meaning to the ‘Life is brilliant’ line
Google, Facebook mobile-ad share ebbing as rivals woo marketers
Thu, Dec 04 2014. 08 10 PM

Google, Facebook mobile-ad share ebbing as rivals woo marketers

The Internet giants will see their share of US mobile-ad spending shrink to 48% in 2016 from 55% this year, according to EMarketer
Twitter starting to track list of users’ apps on mobile devices
Fri, Nov 28 2014. 12 52 PM

Twitter starting to track list of users’ apps on mobile devices

The feature, called ‘app graph,’ will help provide more relevant advertising and improve suggestions on which accounts to follow

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