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Ad tech firm Vserv raises $15 million
Wed, Mar 04 2015. 07 56 AM

Ad tech firm Vserv raises $15 million

Vserv will use the funds to further expand in India, southeast Asia and other emerging markets
Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka
Mon, Mar 02 2015. 01 32 PM

Hari Krishnan appointed CEO of Lowe LDB in Sri Lanka

Lowe and Partners Worldwide said Krishnan’s mandate is to drive Lowe LDB Sri Lanka into becoming a creative powerhouse in the island nation
Google acquires mobile startup that manages Facebook ads
Sat, Feb 28 2015. 12 52 AM

Google acquires mobile startup that manages Facebook ads

Red Hot Labs, which provides the Toro service for application developers, will join the mobile ads team at Google
Lenovo website hacked less than a week after adware PC blunder
Thu, Feb 26 2015. 09 22 AM

Lenovo website hacked less than a week after adware PC blunder

Some employee e-mails were also leaked by a hacking group called Lizard Squad, according to postings on Twitter
Lowe Lintas, HUL top WARC advertising rankings
Thu, Feb 26 2015. 12 57 AM

Lowe Lintas, HUL top WARC advertising rankings

This is the first time an Indian ad agency has landed the top spot in the World Advertising Research Centre’s rankings
Ad tech companies on M&A radar
Thu, Feb 26 2015. 12 11 AM

Ad tech companies on M&A radar

These firms may see a revival of investor interest as e-commerce firms, large international tech companies and offline retailers hunt for valuable data on Indian shoppers
Ad industry to see 9.6% growth in 2015: report
Sat, Feb 21 2015. 04 16 PM

Ad industry to see 9.6% growth in 2015: report

The report forecasts a growth rate of 9.6% to reach nearly Rs41,000 crore against Rs37,104 crore in 2014
A budget campaign
Thu, Feb 19 2015. 01 13 AM

A budget campaign

Delhi polls were won by a party that did no print advertising at all, except in some local neighbourhood pullouts of the Hindi press
GSK Consumer uses cost savings to push sales growth
Thu, Feb 19 2015. 12 56 AM

GSK Consumer uses cost savings to push sales growth

GSK Consumer’s volume growth has improved, input costs are likely to remain low, and it is using this saving to drive sales growth
OLX introduces ads, paid listings on platform for first time
Wed, Feb 18 2015. 10 30 PM

OLX introduces ads, paid listings on platform for first time

Since the launch of its first television ad more than 3 years ago, OLX’s traffic has grown 150 times

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