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Gouri Shah 08:49 PM | November 20,2009
The Fevicol commercial, which depicts the life of a girl who was unable to shake off a moustache that was pasted on her upper lip, traces her life, through her teenage years, wedding, motherhood, death and finally, rebirth
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Priyanka Mehra and Vijaya Rathore 10:43 PM | November 17,2009
Advertisers are demanding more value for their investment in reality shows by placing products in the backdrop
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01:15 AM | November 17,2009
Limca’s previous ad followed a playful couple across the city as they splashed water on each other
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11:15 PM | November 16,2009
The top-ranking Airtel ad scored 81 on the ad reach index, bolstered by 98% brand recall and 83% awareness among respondents
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Richard Perez-Pena / NYT 10:43 PM | November 16,2009
The outlook of the magazine looks better than what it did last year, thanks to cost-cutting and price hikes
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Santosh Desai, CEO, Future Brands 10:32 PM | November 16,2009
Airtel’s Shah Rukh Khan ads are full of faux introspection, Tata Indicom’s work is faux profound, Tata DoCoMo reeks of faux bonhomie, Reliance Mobile with Hrithik Roshan is just short of creepy and Idea is walking determinedly towards irrelevance
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Gouri Shah 10:04 PM | November 16,2009
In the past 20 years, Fevicol ads have won 99 awards including Abby, Cannes, Clio and Asian Ad Awards
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Spot Light | The Economist 08:40 PM | November 13,2009
The Economist campaign has ads with seemingly unrelated images. One has a baby, a tiger, and a gun. It suggests tigers are facing extinction due to the demand for their bones, used as a cure for male impotency
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Anushree Chandran 11:02 PM | November 12,2009
Aspirants look at sectors that have not been significantly affected by the downturn
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Anushree Chandran 10:28 PM | November 11,2009
Volkswagen started off the campaign, “German Engineering, Made for India” on Wednesday with as many as 13 advertisements in English daily The Times of India. The firm launched its TV campaign also on Wednesday
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Priyanka Mehra 10:16 PM | November 11,2009
However with the rains washing out all plans, the network now plans to reimburse advertisers with additional airtime on other cricket events to be telecast on its channel
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PTI 11:27 AM | November 10,2009
The reigning Miss World, Ksenia Kukhinova of Russia, presented the award to India’s tourism minister, Kumari Selja at a gala function held at the Grosvenor House
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Gouri Shah 09:15 PM | November 06,2009
The new Tata Sky ad is definitely more fun than the last few with actor Gul Panag, says Ashish Patil, general manager and senior vice-president, content and creative, MTV India
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Anindita Ghose 12:16 AM | November 04,2009
Stanley Moss, chief executive of Swedish branding think tank Medinge, dissects five Indian brands
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Sweta Sriram / CNBC-TV18 11:01 PM | November 02,2009
New rules proposed by Food Safety and Standards Authority to bring in self-regulation, check false claims
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Gouri Shah 11:29 PM | October 30,2009
A flash mob typically refers to a group of people who suddenly assemble in a public place, perform an unusual action for a brief period and then disperse quickly
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10:20 PM | October 30,2009
Santosh Desai reviews the new Airtel, Tata Indicom and Tata Docomo campaigns
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AFP 03:28 PM | October 30,2009
Excluding the impact of acquisitions and currency fluctuations, sales fell by 10.5 % in the second quarter
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Sweta Sriram / CNBC-TV18 11:36 PM | October 26,2009
Ad spots are selling at an average Rs2.5 lakh for 10 seconds and 80% of the inventory has been sold, according to Neo Cricket
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Lawfully Yours | AZB and Partners 11:18 PM | October 25,2009
It is a principle of intellectual property law that one can have a copyright only on the expression of an idea
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