| | |
PTI 07:02 PM | September 04,2009
Conceptualised by GiveIndia, the initiative aims to get people from all walks of life together to engage in acts of giving—money, time, skills or simple acts of kindness
|
|
Deepak Malkani and Jayesh Pandey 11:47 PM | July 27,2009
Organization design is crucial but the right combination of global coordination and local responsiveness isn’t easy
|
|
10:14 PM | July 27,2009
Have a glance over what kept people either glued or repulsed from radio and TV this June
|
|
Andrew S. Winston 10:13 PM | July 27,2009
Environmental pressures will force changes in the way we work and live. So businesses may need heretical ideas to find new ways of operating today
|
|
Vijaya Rathore 10:12 PM | July 27,2009
Unfazed by the question mark on Chinese product quality, the firm has launched a range of cosmetics and hopes to enter the personal and home care segments soon
|
|
Priyanka Mehra 10:12 PM | July 27,2009
Season 2 drove home lessons on the need for certain levels of preparedness, logistics and integrated planning--and these are proving useful for the upcoming Champions League
|
|
01:15 AM | July 21,2009
Hamdard Rooh Afza claims two positions in the tally while mobile phone ads are clearly the toppers
|
|
Santosh Desai, CEO, Future Brands 10:42 PM | July 20,2009
Ever since Tata Tea’s ‘Jaago Re’ campaign, it has now become mandatory for brands to find some outlandish connection with a proposition of national significance. This time, we see Centre fresh and Airtel
|
|
Sonia Bhatnagar 10:22 PM | July 20,2009
It was a really close tie between the “pass the baby” ad for the Maruti service station , the “fastest indian” ad for Bajaj Pulsar and “C’mon India, baatein kum, kaam zyada (talk less, work more)” for Centre
|
|
Deepak Malkani and Anant Bijoy Bhagwati 10:21 PM | July 20,2009
These managers hold the key to keeping employees engaged and motivated, and unlocking organizational talent potential
|
|
Archana Rai 10:19 PM | July 20,2009
As mobile Net connectivity increases, and India moves towards a 3G environment, expect a spurt in offerings that can entertain, inform and define your leisure time
|
|
08:48 PM | July 20,2009
Google has topped as the top website while social networking site Facebook fares last on the list
|
|
Deepak Malkani 12:30 AM | July 14,2009
Firms emerging from the downturn will need to understand India’s talent demographics and rethink sourcing strategies
|
|
Rahul Sharma 10:25 PM | July 13,2009
Are six channels one too many? For a genre that accounts for a minuscule share of viewers and advertising revenue, the fight for eyeballs has just got more intense
|
|
Priyanka Mehra 10:24 PM | July 13,2009
The challenge for Ogilvy was to create an outdoor campaign that complemented the Pond’s White Beauty TV commercial, and adapt the medium to the message -- all in seven days
|
|
Priyanka Mehra 10:24 PM | July 13,2009
SITG is focusing on digital production offshoring as foreign firms increasingly use the online platform to test the response to their services or products in India
|
|
Priyanka Mehra 01:15 AM | June 30,2009
The number of advertisers online has increased in the past few years but the allocation of expenditure has been just around 5% of overall ad budgets. A spike in spending is, however, expected this year
|
|
Deepak Malkani and Jayesh Pandey 12:30 AM | June 30,2009
Organizations should use the current economic situation to test and develop the next generation of leadership
|
|
08:50 PM | June 29,2009
Have a glance over what kept people either glued or repulsed from radio and TV this May
|
|
Sidharth Rao 08:49 PM | June 29,2009
The Net’s reach is limited but it translates into much more effective use of ad spending
|
|