http://www.livemint.com/SectionPages/Advertising.aspx?NavId=7&NavsId=32 Advertising- Livemint.com | © CopyRight HT Media Ltd. 2009 en-Us Sat, 21 Nov 2009 02:29:54 GMT 60 http://www.livemint.com/ http://www.livemint.com/Images/livemintbeta_rss.gif 144 33 http://www.livemint.com/2009/11/20204913/Unexpected-stickiness.html The Fevicol commercial, which depicts the life of a girl who was unable to shake off a moustache that was pasted on her upper lip, traces her life, through her teenage years, wedding, motherhood, death and finally, rebirth Gouri Shah Fri, 20 Nov 2009 15:19:00 GMT http://www.livemint.com/2009/11/20204913/Unexpected-stickiness.html http://www.livemint.com/2009/11/17224324/Brands-get-starring-role-in-re.html Advertisers are demanding more value for their investment in reality shows by placing products in the backdrop Priyanka Mehra and Vijaya Rathore Tue, 17 Nov 2009 17:13:00 GMT http://www.livemint.com/2009/11/17224324/Brands-get-starring-role-in-re.html http://www.livemint.com/2009/11/16223244/Wish-I-had-made-this-ad--N.html Limca’s previous ad followed a playful couple across the city as they splashed water on each other Mon, 16 Nov 2009 19:45:00 GMT http://www.livemint.com/2009/11/16223244/Wish-I-had-made-this-ad--N.html http://www.livemint.com/2009/11/16225049/Top-of-the-Mind-Ad-Survey--Ce.html The top-ranking Airtel ad scored 81 on the ad reach index, bolstered by 98% brand recall and 83% awareness among respondents Mon, 16 Nov 2009 17:45:00 GMT http://www.livemint.com/2009/11/16225049/Top-of-the-Mind-Ad-Survey--Ce.html http://www.livemint.com/2009/11/16224351/Glimmers-of-progress-at-a-lean.html The outlook of the magazine looks better than what it did last year, thanks to cost-cutting and price hikes Richard Perez-Pena / NYT Mon, 16 Nov 2009 17:13:00 GMT http://www.livemint.com/2009/11/16224351/Glimmers-of-progress-at-a-lean.html http://www.livemint.com/2009/11/16223205/On-the-spot--Faux-alltelec.html Airtel’s Shah Rukh Khan ads are full of faux introspection, Tata Indicom’s work is faux profound, Tata DoCoMo reeks of faux bonhomie, Reliance Mobile with Hrithik Roshan is just short of creepy and Idea is walking determinedly towards irrelevance Santosh Desai, CEO, Future Brands Mon, 16 Nov 2009 17:02:00 GMT http://www.livemint.com/2009/11/16223205/On-the-spot--Faux-alltelec.html http://www.livemint.com/2009/11/16220416/Moochwali-50-years-of-buildin.html In the past 20 years, Fevicol ads have won 99 awards including Abby, Cannes, Clio and Asian Ad Awards Gouri Shah Mon, 16 Nov 2009 16:34:00 GMT http://www.livemint.com/2009/11/16220416/Moochwali-50-years-of-buildin.html http://www.livemint.com/2009/11/13204041/A-mind-game.html The Economist campaign has ads with seemingly unrelated images. One has a baby, a tiger, and a gun. It suggests tigers are facing extinction due to the demand for their bones, used as a cure for male impotency Spot Light | The Economist Fri, 13 Nov 2009 15:10:00 GMT http://www.livemint.com/2009/11/13204041/A-mind-game.html http://www.livemint.com/2009/11/12230218/Advertising-and-media-firms-fi.html Aspirants look at sectors that have not been significantly affected by the downturn Anushree Chandran Thu, 12 Nov 2009 17:32:00 GMT http://www.livemint.com/2009/11/12230218/Advertising-and-media-firms-fi.html http://www.livemint.com/2009/11/11222825/Volkswagen-rolls-out-Rs40-cr-c.html Volkswagen started off the campaign, “German Engineering, Made for India” on Wednesday with as many as 13 advertisements in English daily The Times of India. The firm launched its TV campaign also on Wednesday Anushree Chandran Wed, 11 Nov 2009 16:58:00 GMT http://www.livemint.com/2009/11/11222825/Volkswagen-rolls-out-Rs40-cr-c.html http://www.livemint.com/2009/11/11221639/Advertisers-on-the-back-foot-a.html However with the rains washing out all plans, the network now plans to reimburse advertisers with additional airtime on other cricket events to be telecast on its channel Priyanka Mehra Wed, 11 Nov 2009 16:46:00 GMT http://www.livemint.com/2009/11/11221639/Advertisers-on-the-back-foot-a.html http://www.livemint.com/2009/11/10112302/8216Incredible-India8217.html The reigning Miss World, Ksenia Kukhinova of Russia, presented the award to India’s tourism minister, Kumari Selja at a gala function held at the Grosvenor House PTI Tue, 10 Nov 2009 05:57:00 GMT http://www.livemint.com/2009/11/10112302/8216Incredible-India8217.html http://www.livemint.com/2009/11/06211526/Telly-connect.html The new Tata Sky ad is definitely more fun than the last few with actor Gul Panag, says Ashish Patil, general manager and senior vice-president, content and creative, MTV India Gouri Shah Fri, 06 Nov 2009 15:45:00 GMT http://www.livemint.com/2009/11/06211526/Telly-connect.html http://www.livemint.com/2009/11/03213413/Deconstructing-brand-India.html Stanley Moss, chief executive of Swedish branding think tank Medinge, dissects five Indian brands Anindita Ghose Tue, 03 Nov 2009 18:46:00 GMT http://www.livemint.com/2009/11/03213413/Deconstructing-brand-India.html http://www.livemint.com/2009/11/02225037/Food-and-beverage-ads-under-th.html New rules proposed by Food Safety and Standards Authority to bring in self-regulation, check false claims Sweta Sriram / CNBC-TV18 Mon, 02 Nov 2009 17:31:00 GMT http://www.livemint.com/2009/11/02225037/Food-and-beverage-ads-under-th.html http://www.livemint.com/2009/10/30232917/New-crowdpuller-branded-flas.html A flash mob typically refers to a group of people who suddenly assemble in a public place, perform an unusual action for a brief period and then disperse quickly Gouri Shah Fri, 30 Oct 2009 17:59:00 GMT http://www.livemint.com/2009/10/30232917/New-crowdpuller-branded-flas.html http://www.livemint.com/2009/10/30221952/Missing-Connection.html Santosh Desai reviews the new Airtel, Tata Indicom and Tata Docomo campaigns Fri, 30 Oct 2009 16:50:00 GMT http://www.livemint.com/2009/10/30221952/Missing-Connection.html http://www.livemint.com/2009/10/30152751/WPP-warns-on-outlook-for-adver.html Excluding the impact of acquisitions and currency fluctuations, sales fell by 10.5 % in the second quarter AFP Fri, 30 Oct 2009 09:58:00 GMT http://www.livemint.com/2009/10/30152751/WPP-warns-on-outlook-for-adver.html http://www.livemint.com/2009/10/26233635/Neo-remains-optimistic-on-cric.html Ad spots are selling at an average Rs2.5 lakh for 10 seconds and 80% of the inventory has been sold, according to Neo Cricket Sweta Sriram / CNBC-TV18 Mon, 26 Oct 2009 18:06:00 GMT http://www.livemint.com/2009/10/26233635/Neo-remains-optimistic-on-cric.html http://www.livemint.com/2009/10/25231826/Movie-remakes-and-the-copyrigh.html It is a principle of intellectual property law that one can have a copyright only on the expression of an idea Lawfully Yours | AZB and Partners Sun, 25 Oct 2009 17:48:00 GMT http://www.livemint.com/2009/10/25231826/Movie-remakes-and-the-copyrigh.html