http://www.livemint.com/SectionPages/Campaign.aspx?NavId=7&NavsId=68 Campaign- Livemint.com | © CopyRight HT Media Ltd. 2009 en-Us Sat, 21 Nov 2009 06:04:55 GMT 60 http://www.livemint.com/ http://www.livemint.com/Images/livemintbeta_rss.gif 144 33 http://www.livemint.com/2009/09/04190224/Joy-of-Giving-Tendulkar-Prem.html Conceptualised by GiveIndia, the initiative aims to get people from all walks of life together to engage in acts of giving—money, time, skills or simple acts of kindness PTI Fri, 04 Sep 2009 13:32:00 GMT http://www.livemint.com/2009/09/04190224/Joy-of-Giving-Tendulkar-Prem.html http://www.livemint.com/2009/07/27221134/Charting-a-Course--Organizati.html Organization design is crucial but the right combination of global coordination and local responsiveness isn’t easy Deepak Malkani and Jayesh Pandey Mon, 27 Jul 2009 18:17:00 GMT http://www.livemint.com/2009/07/27221134/Charting-a-Course--Organizati.html http://www.livemint.com/2009/07/27221424/Telly-tale.html Have a glance over what kept people either glued or repulsed from radio and TV this June Mon, 27 Jul 2009 16:44:00 GMT http://www.livemint.com/2009/07/27221424/Telly-tale.html http://www.livemint.com/2009/07/27221315/Green-lens--It8217s-time-t.html Environmental pressures will force changes in the way we work and live. So businesses may need heretical ideas to find new ways of operating today Andrew S. Winston Mon, 27 Jul 2009 16:43:00 GMT http://www.livemint.com/2009/07/27221315/Green-lens--It8217s-time-t.html http://www.livemint.com/2009/07/27221244/Ellen-Hou--A-focus-on-quality.html Unfazed by the question mark on Chinese product quality, the firm has launched a range of cosmetics and hopes to enter the personal and home care segments soon Vijaya Rathore Mon, 27 Jul 2009 16:42:00 GMT http://www.livemint.com/2009/07/27221244/Ellen-Hou--A-focus-on-quality.html http://www.livemint.com/2009/07/27221205/Sundar-Raman--What-IPL-2-taug.html Season 2 drove home lessons on the need for certain levels of preparedness, logistics and integrated planning--and these are proving useful for the upcoming Champions League Priyanka Mehra Mon, 27 Jul 2009 16:42:00 GMT http://www.livemint.com/2009/07/27221205/Sundar-Raman--What-IPL-2-taug.html http://www.livemint.com/2009/07/20204625/Top-of-the-Mind-Ad-Survey--Id.html Hamdard Rooh Afza claims two positions in the tally while mobile phone ads are clearly the toppers Mon, 20 Jul 2009 19:45:00 GMT http://www.livemint.com/2009/07/20204625/Top-of-the-Mind-Ad-Survey--Id.html http://www.livemint.com/2009/07/20224221/On-the-spot--Just-some-more-p.html Ever since Tata Tea’s ‘Jaago Re’ campaign, it has now become mandatory for brands to find some outlandish connection with a proposition of national significance. This time, we see Centre fresh and Airtel Santosh Desai, CEO, Future Brands Mon, 20 Jul 2009 17:12:00 GMT http://www.livemint.com/2009/07/20224221/On-the-spot--Just-some-more-p.html http://www.livemint.com/2009/07/20204416/Wish-I-had-made-this-ad--S.html It was a really close tie between the “pass the baby” ad for the Maruti service station , the “fastest indian” ad for Bajaj Pulsar and “C’mon India, baatein kum, kaam zyada (talk less, work more)” for Centre fresh Sonia Bhatnagar Mon, 20 Jul 2009 16:52:00 GMT http://www.livemint.com/2009/07/20204416/Wish-I-had-made-this-ad--S.html http://www.livemint.com/2009/07/20204859/Changing-mindsets--HR-needs-t.html These managers hold the key to keeping employees engaged and motivated, and unlocking organizational talent potential Deepak Malkani and Anant Bijoy Bhagwati Mon, 20 Jul 2009 16:51:00 GMT http://www.livemint.com/2009/07/20204859/Changing-mindsets--HR-needs-t.html http://www.livemint.com/2009/07/20204713/Opportunity-calls--It8217s.html As mobile Net connectivity increases, and India moves towards a 3G environment, expect a spurt in offerings that can entertain, inform and define your leisure time Archana Rai Mon, 20 Jul 2009 16:49:00 GMT http://www.livemint.com/2009/07/20204713/Opportunity-calls--It8217s.html http://www.livemint.com/2009/07/20204828/Digital-directory--Online-con.html Google has topped as the top website while social networking site Facebook fares last on the list Mon, 20 Jul 2009 15:18:00 GMT http://www.livemint.com/2009/07/20204828/Digital-directory--Online-con.html http://www.livemint.com/2009/07/13222411/Talent-hunt--Many-to-pick-fro.html Firms emerging from the downturn will need to understand India’s talent demographics and rethink sourcing strategies Deepak Malkani Mon, 13 Jul 2009 19:00:00 GMT http://www.livemint.com/2009/07/13222411/Talent-hunt--Many-to-pick-fro.html http://www.livemint.com/2009/07/13222512/Channel-war--Making-sense-of.html Are six channels one too many? For a genre that accounts for a minuscule share of viewers and advertising revenue, the fight for eyeballs has just got more intense Rahul Sharma Mon, 13 Jul 2009 16:55:00 GMT http://www.livemint.com/2009/07/13222512/Channel-war--Making-sense-of.html http://www.livemint.com/2009/07/13222444/Pond8217s-White-Beauty-camp.html The challenge for Ogilvy was to create an outdoor campaign that complemented the Pond’s White Beauty TV commercial, and adapt the medium to the message -- all in seven days Priyanka Mehra Mon, 13 Jul 2009 16:54:00 GMT http://www.livemint.com/2009/07/13222444/Pond8217s-White-Beauty-camp.html http://www.livemint.com/2009/07/13222425/Harish-Bahl--Getting-bigger-i.html SITG is focusing on digital production offshoring as foreign firms increasingly use the online platform to test the response to their services or products in India Priyanka Mehra Mon, 13 Jul 2009 16:54:00 GMT http://www.livemint.com/2009/07/13222425/Harish-Bahl--Getting-bigger-i.html http://www.livemint.com/2009/06/29204839/Digital-drive--The-Net-effect.html The number of advertisers online has increased in the past few years but the allocation of expenditure has been just around 5% of overall ad budgets. A spike in spending is, however, expected this year Priyanka Mehra Mon, 29 Jun 2009 19:45:00 GMT http://www.livemint.com/2009/06/29204839/Digital-drive--The-Net-effect.html http://www.livemint.com/2009/06/29204912/Learning-to-lead--Use-the-cri.html Organizations should use the current economic situation to test and develop the next generation of leadership Deepak Malkani and Jayesh Pandey Mon, 29 Jun 2009 19:00:00 GMT http://www.livemint.com/2009/06/29204912/Learning-to-lead--Use-the-cri.html http://www.livemint.com/2009/06/29205040/Telly-tale.html Have a glance over what kept people either glued or repulsed from radio and TV this May Mon, 29 Jun 2009 15:20:00 GMT http://www.livemint.com/2009/06/29205040/Telly-tale.html http://www.livemint.com/2009/06/29204927/Marketing-objective--Staying.html The Net’s reach is limited but it translates into much more effective use of ad spending Sidharth Rao Mon, 29 Jun 2009 15:19:00 GMT http://www.livemint.com/2009/06/29204927/Marketing-objective--Staying.html