Samsung launches Galaxy Note 8 in India at Rs67,900
New Delhi: South Korean electronics maker Samsung Electronics Co. Ltd launched the Galaxy Note 8 in India, the company’s costliest smartphone in the country, on Tuesday.
The launch of the company’s flagship smartphone came just hours before Apple Inc. was set to announce the launch of a special edition iPhone on Tuesday.
Galaxy Note 8 is priced at Rs67,900 and will be available in India from 21 September in two colours—Midnight Black and Maple Gold. Customers can pre-book the device from 12 September across selected retail stores and on Samsung Shop and Amazon.in.
The Galaxy Note 8 comes with a 6.3-inch Quad HD+Super AMOLED Infinity Display—the biggest screen ever on a Note device, S Pen with a finer tip, improved pressure sensitivity, and a rear camera with two 12MP lenses—wide angle and telephoto.
The Galaxy Note 8 is being launched a year after Samsung was forced to recall its Galaxy Note 7 smartphone after several consumers reported that the Galaxy Note 7 caught fire while being charging.
AP in October 2016 reported that the Galaxy Note 7, initially billed as Samsung’s answer to the iPhone, was scrapped in less than two months.
Apple’s new iphone is rumored to be priced at $1,000. Bloomberg, on Tuesday, reported that “the iPhones, including the top-of-the line X model—the 10th anniversary edition—will have some cutting-edge components, which are expensive and rare.”
In India, Samsung has a 68% market share in the premium smartphone segment, which is two-thirds of the Indian market, an official at Samsung India said.
“I wouldn’t be commenting on any brand, but I would say that systematically in every segment of our phones, we are trying to create the demand, create the use case, create that experience rather than read it, ‘Oh! there is a segment here, let’s launch a product from global portfolio’ and just put it in India,” said Asim Warsi, senior vice-president, mobile business, Samsung India, said in an interview.
In June, the South Korean company ramped up its India investment commitment by Rs4,915 crore at its Noida plant on the outskirts of New Delhi to double its production capacity for mobile phones and refrigerators to strengthen its lead in crowded smartphone market.