Clients: Reebok India Co., Bookmyshow.com, MoneyControl.com’s Markets on Mobile, which allows a customer to download stock market data.
Growth strategy: MKhoj plans to expand its reach in the overseas market over the next two years. It will work at making its platform more customer responsive so that two people surfing the same website will get to see different ads, in tune with their preferences. Tewari says the company will look at ways to increase targeting capability. MKhoj, which currently partners 400 sites, plans to have collaborations with at least 100,000 sites in two years.
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Two million customers, 300 advertisers in five cities
Gingersoft Media Pvt. Ltd
Launched: 2007
Lead team: Chaitanya Nallan, Chief executive officer
R.K. Menon, Vice-president (marketing)
Gingersoft Media Pvt. Ltd’s mGinger is the first of its kind opt-in permission-based mobile marketing platform in India. It is a service which provides targeted advertisements on mobile phones.
Chaitanya Nallan, Chief executive officer. Hemant Mishra / Mint
The advertisements are aimed at customers who have opted for this service. The consumer base is built through a registration process in which consumers specify their commercial interests, the maximum number of ads they would like to receive in a day, convenient time slots and personal data.
Apart from getting information related to their particular interests, consumers also receive monetary incentives for every ad they receive and for each ad sent to people referred by them, up to two levels of referrals.
Why it chose to operate in this segment: “We started with an urge to solve the issue of spamming,” says chief executive officer Chaitanya Nallan. “However, soon we realized that with permission, it also had a huge business potential. Considering there are 300 million mobile users, it is a huge market. Every handset user is a potential client for us and it has worked well for all — us, our customers as well as the advertisers.”
Clients:CitiFinancial Consumer Finance India Ltd, Max New York Life Insurance Co. Ltd, Fullerton India Credit Co. Ltd.Growth strategy: It currently has two million customers with 300 advertisers in five cities. “With mobile marketing being a highly scalable business, we expect to have five million customers over the next one year with over a thousand advertisers. We would also expand to 25 tier II cities. Also, we would get into more sophisticated advertising like picture and video ads,” says Nallan. The company is also considering regional language services.
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Planning exclusive deals with makers of hit movies
Mobile-Worx Pvt. Ltd
Launched: 2007
Lead team: Asif Ali, Co-founder and chief technology officer
Nat D. Natraj, Chairman and adviser
Terry Uppal, President and chief executive officer