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Anushree Chandran and Gouri Shah 09:22 PM | June 02,2009
Mark Patterson, Asia-Pacific chief of GroupM, talks about managing costs in the current slowdown and how clients are aggressively looking for better value
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Anushree Chandran and Gouri Shah 11:02 PM | November 19,2008
The forum was organized by Brand Finance and focused on bringing brand value to the Indian boardroom
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Anushree Chandran and Gouri Shah 11:30 PM | September 09,2008
With increasing censorship, this stealth technique could also benefit categories that face ad restrictions
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Anushree Chandran and Gouri Shah 12:07 AM | July 29,2008
Emvies recognizes media agencies for their work under categories such as Best Media Strategy, Best Media Innovation, Best Media Research and Best Integrated Campaign
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Anushree Chandran and Gouri Shah / Mumbai 11:44 PM | July 17,2008
Inflation is at a 13-year high, profit growth and revenue growth is slowing, and the stock market has lost around one-third of its value thus far this year
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Anushree Chandran and Gouri Shah 10:59 PM | July 03,2008
Media observers say ad budgets are being slashed by 15-30%; average occupancy rates down about 30%
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Anushree Chandran and Gouri Shah 11:11 PM | April 06,2008
Mudra Communications, too, takes home aGrand Prix, for a radio commercial; O&M fails to get the big prize
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By Anushree Chandran and Gouri Shah 12:36 AM | April 05,2008
Some ad men are also querying the unbiased nature of these awards
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Anushree Chandran and Gouri Shah 10:54 AM | July 19,2007
India’s fast growing markets are under-advertised or under-branded, says Sir Martin Sorrell, chief executive of advertising and communications giant, WPP Group
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