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Gouri Shah 08:49 PM | November 20,2009
The Fevicol commercial, which depicts the life of a girl who was unable to shake off a moustache that was pasted on her upper lip, traces her life, through her teenage years, wedding, motherhood, death and finally, rebirth
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Gouri Shah 10:04 PM | November 16,2009
In the past 20 years, Fevicol ads have won 99 awards including Abby, Cannes, Clio and Asian Ad Awards
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Gouri Shah 12:49 AM | November 13,2009
The company has tied up with UFO Moviez and Valuable Media for theatrical and public exhibition in India and key-global markets
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Gouri Shah 09:15 PM | November 06,2009
The new Tata Sky ad is definitely more fun than the last few with actor Gul Panag, says Ashish Patil, general manager and senior vice-president, content and creative, MTV India
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Gouri Shah 11:29 PM | October 30,2009
A flash mob typically refers to a group of people who suddenly assemble in a public place, perform an unusual action for a brief period and then disperse quickly
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Gouri Shah 08:48 PM | October 26,2009
Wallet size will never ensure that you cut through the chase. You need to be smart, intelligent
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Gouri Shah 12:16 AM | October 22,2009
The ad, which is for Lux’s new range of soaps with beauty oils, gives viewers a peek into the very private lives of the stars
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Gouri Shah 09:47 PM | October 20,2009
The chief executive officer of The Brand Union, Simon Bolton, says India will attract a fair share of the company’s investments over the next two-three years, being a key growth market for it
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Gouri Shah 08:48 PM | October 09,2009
The ad has great production value, it has been shot in a decent location and starts out with great promise, but only to fizzle out as a predictable joke, which makes people say “Oh no! Not again!”
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Gouri Shah 01:15 AM | October 08,2009
Captaincy skills displayed in Indian Premier League may have helped propel him to the top of the heap
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Gouri Shah 09:37 PM | October 05,2009
With the economy recovering, TAG Heuer, part of Paris-based LVMH Moet Hennessy-Louis Vuitton SA, or LVMH, the maker of Dior watches and Krug champagne, will increase its marketing budget by around 30%
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Gouri Shah 01:15 AM | September 25,2009
What is going to be exciting is the game that’s going to be played in the 22 yards, that’s going to be intense
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Gouri Shah 10:09 PM | September 24,2009
The consumption of news in India and across the world is an area which is growing
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Gouri Shah 09:42 PM | September 24,2009
The dispute over fees had come to head last month when IMG presented BCCI with a bill of Rs33 crore for the second season of IPL
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Gouri Shah 12:07 AM | September 19,2009
Several recent indicators suggest that the worst is behind us, but mall developers and retailers aren’t taking any chances this festive season
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