LiveMint-Author


Using sports to create a strong emotional bond Touchdown Cannes\| KV Sridhar 09:47 PM \| June 19,2008 But it is not just about being a sponsor. A brand should find a relevant sport and a relevant message that it can give out
Winning ads have been created keeping the award jury in mind View Point \| KV Sridhar 11:35 PM \| April 22,2008 There have been many voices raised after the last GoaFest about authenticity of award-winning “single-release ads”