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Marion Arathoon and Anushree Chandran 01:15 AM | May 14,2009
Kimberly-Clark Corp. has just broken ads for its Kleenex antiviral tissues on the swine flu theme in the UK on the back of the government’s mass door drop campaign: “Catch it, kill it, bin it”
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Marion Arathoon and Anushree Chandran 11:04 PM | April 15,2009
Online and radio ads are set to gain, with expected increases of 30% and 16.6%, respectively, in 2009
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Marion Arathoon and Anushree Chandran 11:17 PM | March 04,2009
The study also says that the coming years will see changes in the media used by advertisers as well as the allocation of work by companies to advertising agencies
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Marion Arathoon and Anushree Chandran 09:29 PM | February 24,2009
Haigh of Brand Finance says Hollywood is finally recognizing that India is a low-cost and creative source of film content, causing US film studios, directors, actors and writers to beat a path to the country
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Marion Arathoon and Anushree Chandran 11:35 PM | July 30,2008
...(India) is going to be a market where a lot of our support systems would be based
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Marion Arathoon and Anushree Chandran 10:32 PM | May 06,2008
Four new divisions covering different functional areas will be launched by the end of the year
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Marion Arathoon and Anushree Chandran 11:37 PM | April 24,2008
Pressman is equally owned by Niren Suchanti and brother Navin Suchanti
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Marion Arathoon and Anushree Chandran 11:34 PM | November 22,2007
Rebundling of creative, media and digital etc under one roof should be done only if it adds value for the client, says the chief creative officer of JWT
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Marion Arathoon and Anushree Chandran 08:00 AM | August 29,2007
Regional prefixes reflect the increasing relevance of Indian agencies in global networks
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Marion Arathoon and Anushree Chandran 01:32 AM | August 22,2007
Clients are discovering significant cost efficiencies in sourcing their requirements out of India
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Marion Arathoon and Anushree Chandran 06:44 PM | August 07,2007
By 2010, more than two-thirds of all media is likely to be accessed through digital technologies
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