Log has written
SUNDAY, NOVEMBER 29, 2009 4:50 AM IST
More articles by: Noam Cohen
  
Companies discover the power of the brand as verb
Noam Cohen / NYT  10:45 PM | July 19,2009
Businesses once feared that if their product name became a verb, then it would lose its individual identity
Founder of Craigslist looks beyond the Web
Noam Cohen  11:55 PM | May 12,2008
As he becomes a public figure, Craig Newmark is capitalizing on his success to promote a wide range of causes
Copyright © 2009 HT Media All Rights Reserved