| | |
Priyanka Mehra and Vijaya Rathore 10:43 PM | November 17,2009
Advertisers are demanding more value for their investment in reality shows by placing products in the backdrop
|
|
Rasul Bailay and Priyanka Mehra 10:12 PM | November 13,2009
Television’s new animated gods play ice-hockey and travel on snowboards and jazzy bicycles, that is, when they’re not fighting demons that resemble Jurassic Park-style monsters
|
|
Priyanka Mehra 12:49 AM | November 13,2009
The channel was first brought to India in 2004 as Toon Disney and the name was changed to Jetix in 2007
|
|
Vijaya Rathore and Priyanka Mehra 12:08 AM | November 13,2009
Hindustan Unilever is plugging Lifebuoy soaps and hand washes in newspaper advertisements as products “proven to protect from H1N1 type virus”
|
|
Priyanka Mehra 10:16 PM | November 11,2009
However with the rains washing out all plans, the network now plans to reimburse advertisers with additional airtime on other cricket events to be telecast on its channel
|
|
Priyanka Mehra 12:41 AM | November 06,2009
The high viewership has boosted advertiser interest in the tournament, prompting broadcaster Neo Sports to hike advertising rates by 33% for the remaining matches in the series that ends mid-November
|
|
Priyanka Mehra 09:40 PM | November 03,2009
The Rs2,617 crore group’s sports marketing agency, Percept Sports, has conceptualized the show and is pitching the idea to channels
|
|
Priyanka Mehra 11:51 PM | November 02,2009
BCCI has issued a tender inviting interested firms to put in their bids at the BCCI office in Mumbai between 2 and 24 November
|
|
Priyanka Mehra 10:05 PM | October 29,2009
Indian consumers have remained relatively insulated through the slowdown, they are still making planned decisions which will get them the most cost-effective solutions
|
|
Rasul Bailay and Priyanka Mehra 01:15 AM | October 29,2009
Clearly, the popularity of cricketers, while making them preferred product endorsers, doesn’t guarantee the success of restaurants that seek to leverage their names
|
|
Priyanka Mehra 08:12 PM | October 28,2009
The channel attributes it’s success to it’s disruptive programming strategy it adopted right from the start and continues to do so
|
|
Priyanka Mehra 12:07 AM | October 23,2009
There is a buzz around big-ticket shows such as ‘Bigg Boss’ that draw new viewers to the channel
|
|
Priyanka Mehra and Rasul Bailay 11:30 PM | October 22,2009
“It would be ideal to move the tournament (dates), but it won’t be possible because the cricket calendar is all booked up,” BCCI secretary, Niranjan Shah said
|
|
Priyanka Mehra 12:43 AM | October 22,2009
Even Bollywood A-listers are drawn to reality TV, thanks to the fees and the ability to reach out to people
|
|
Priyanka Mehra 01:15 AM | October 14,2009
As many as 34% of Orkut’s 14.4 million users are also active on Facebook
|
|