| | |
View Point | Ramesh Jude Thomas 09:19 PM | December 16,2008
It is only over this period that brands began asserting their independent role as wealth creators
|
|
View Point | M.G. Parameswaran 12:19 AM | November 19,2008
We are all aware of how the entertainment industry has created a new revenue stream out of SMS-based voting in talent shows
|
|
View Point | Ramesh Thomas 09:58 PM | September 30,2008
A significant benefit of applying the financial accounting standards for brands is the opportunity to construct a value contribution model
|
|
View Point | Paritosh Joshi 11:30 PM | September 09,2008
India’s appetite for the media will grow exponentially, says a PwC report
|
|
View Point | Michael Lee Stallard 12:36 AM | August 27,2008
Apple Inc.was recently named America’s most respected company based on a poll of US business people
|
|
View Point | Elvis Dias 11:23 PM | July 29,2008
We need to look at some ideas that were initially termed dumb, but actually went on to fly sky-high
|
|
View Point | Bill Schley 11:08 PM | June 24,2008
The more details you provide, the more vaguely you communicate
|
|
View Point | CVS Sharma 11:36 PM | May 27,2008
Striking a balance between content with the right appeal and media is extremely important in the online space
|
|
View Point | KV Sridhar 11:35 PM | April 22,2008
There have been many voices raised after the last GoaFest about authenticity of award-winning “single-release ads”
|
|
View Point | Joy Chakraborthy 11:07 PM | March 04,2008
In the absence of any kind of road map or legislative push for digital broadcasting, analogue cable, with its severe supply limitations, still rules the roost
|
|
View Point | Manish Bhatt and Raghu Bhat 11:43 PM | February 12,2008
All cult brands understand the importance of making customers feel like family
|
|
View Point | M.G.Parameswaran 12:42 PM | January 22,2008
The mobile revolution has possibly been given a rapid leg up, thanks to our love affair with speaking
|
|
View Point | Apurva Purohit 12:45 AM | September 19,2007
There are scores of listeners for whom a favourite RJ is a lifeline, a dear friend and a confidante with whom they can share their deepest feelings, thoughts and aspirations
|
|