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Ad Value | Marion Arathoon 01:27 AM | April 29,2009
Independent agencies are cost-effective and innovative, and they react quickly to opportunities, a crucial advantage today, says Julian Boulding, founder and president Thenetworkone Management Ltd
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Ad Value | Marion Arathoon 09:08 PM | April 14,2009
While agencies should screen affiliates, it is the CPA network that ultimately knows its marketing sub-contractors best and should be held accountable for such frauds
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Ad Value | Marion Arathoon 10:21 PM | April 07,2009
A standard code would help advertisers get better bang for the buck by helping media specialists deliver sharper media plans
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Ad Value | Marion Arathoon 09:38 PM | March 31,2009
Small products should not just be positioned on their price and value for money because that’s just a number game which can be challenged by others
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Ad Value | Marion Arathoon 09:28 PM | March 24,2009
Standardization is easier talked about than implemented. Portals and advertisers have differing opinions on which specifications, among others, should be standardized
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Ad Value | Marion Arathoon 01:15 AM | March 18,2009
Upgraded versions of general retargeting are popping up everywhere
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Ad Value | Marion Arathoon 10:35 PM | March 10,2009
Clients are also increasingly looking at combination fees—a fixed retainer and a performance-linked (variable) bonus that can be as much as the retainer
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Ad Value | Marion Arathoon 12:08 AM | March 04,2009
Several ad chiefs say they will start new revenue streams or acquire companies in fast-growing media areas
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Ad Value | Marion Arathoon 10:33 PM | February 24,2009
Click fraud varies widely from industry to industry and depends on several variables, including category of ads, number of competitors in the field, and cost per click
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Ad Value | Marion Arathoon 10:56 PM | February 17,2009
Conventional wisdom says ad awards are good marketing tools to gild an agency’s and the industry’s brand image among peers and clients
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Ad Value | Marion Arathoon 09:14 PM | February 10,2009
The digital realm is now slowly moving to a revenue-sharing model, whereby digital agencies get a certain percentage of revenue generated via the ads they create, buy and serve
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Ad Value | Marion Arathoon 01:15 AM | February 04,2009
Did you know that the often macabre health warnings on cigarette packs may actually make smokers want to light up?
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Ad Value | Marion Arathoon 01:06 AM | January 28,2009
Some experts believe social networking sites such as ‘Facebook’ and ‘MySpace’ are more effective platforms for customer relationship management efforts than online display ads
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Ad Value | Marion Arathoon 10:43 PM | January 20,2009
Brands that will nail it in 2009 are brands that do it faster, better, smarter, and with a lot more agility than the competition
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Ad Value | Marion Arathoon 01:15 AM | January 14,2009
Lynn De Souza, chairman and CEO, Lintas Media Group, points out reduced viewership for a programme could be due to the way TAM captures ratings
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