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Anushree Chandran 09:28 PM | September 14,2009
While UK and the US are reeling under heavy recession and India’s media scene has not been hit the same way
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Priyanka Mehra 12:24 AM | September 04,2009
The agencies are hiring entry-level graduates, who have little or no prior advertising experience
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Anushree Chandran 10:01 PM | June 17,2009
DDB India operations will likely be headed by Sandeep Vij, chief knowledge officer of Mudra Group
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Priyanka Mehra 10:39 PM | January 13,2009
Industry professionals say the cost of working with smaller agencies is cheaper by 10-50%, depending on the nature of the work and the account
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Staff Reporter 02:28 PM | November 21,2008
The venture marks HT Media’s entry into mobile marketing, and the publisher said the new venture will provide solutions to other media houses as well
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Anushree Chandran 12:55 AM | June 19,2008
High-flying ideas make a mark in cyber, press and design; tally of 11 includes four Gold Lions and two silver
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Ad Value | Marion Arathoon 11:20 PM | June 03,2008
Ad agencies usually work on brands, while media agencies are often agencies of record for clients and handle their entire brand portfolio
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10:56 PM | May 27,2008
Mint spoke to several senior advertising executives on whether agencies are facing pressure on profits
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Ad Value | Marion Arathoon 02:50 PM | April 30,2008
The role of media agencies is changing and is now more central to communications and marketing strategies
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Anushree Chandran 11:00 PM | January 22,2008
The tools of psychology and neuroscience are increasingly guiding ad men in ideation, strategy and research
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Marion Arathoon 11:48 PM | November 20,2007
It’s only business acumen that makes ad men position themselves as agents of the advertiser
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Ad Value | Marion Arathoon 11:45 PM | November 06,2007
Payment systems are often the wreckers in relationships involving ad agencies, advertisers and media owners
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Anushree Chandran and Marion Arathoon 02:00 AM | October 18,2007
IBF says no surcharge would be levied on existing contracts, but new contracts will carry surcharge. ISA continues to oppose any form of surcharge
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Gouri Shah 12:22 AM | April 16,2007
The Indian ad industry is experiencing great tumult and, while the GoaFest promises to put the focus on the challenges it’s facing, quick-fix solutions may not be the answer
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