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ESPN eyes moolah; hikes T20 World Cup ad rates PTI 03:44 PM \| April 28,2009 With clear intention to generate maximum revenue, the sports channel, which was earlier selling spots at Rs3-3.25 lakh, is now asking for more than Rs 5 lakh for a 10-second spot FIND MORE ARTICLES ON: ESPN Star ICC T20 World Cup Ad rates
Mixed reactions greet Dentsu’s last-minute ad-selling website Anushree Chandran 02:59 AM \| August 22,2007 Media buying specialists are more than wary of the portal since it has the potential to disintermediate them out of the buying-selling process in the long term FIND MORE ARTICLES ON: Ad rates Unsold inventory Broadcasters