| | |
Priyanka Mehra 10:16 PM | November 11,2009
However with the rains washing out all plans, the network now plans to reimburse advertisers with additional airtime on other cricket events to be telecast on its channel
|
|
A Kellogg School Staff Writer 09:39 PM | September 23,2009
According to the researchers, the state of feeling tired or run-down when exposed to advertising messages is called regulatory depletion
|
|
David Carr / NYT 12:55 AM | August 25,2009
The magazine is still looking for a profit, but Brule said advertising is up significantly over last year
|
|
Gouri Shah 10:40 PM | August 11,2009
Experts say there has been a rise in interest from advertisers in such promotions
|
|
Vijaya Rathore 10:34 PM | August 03,2009
They have also cut prices since Jan, offered smaller unit packs and more grammage at the same price to spur sales
|
|
Priyanka Mehra 12:30 AM | May 27,2009
ICC World, to be contested by 12 countries including last year’s champions India and runners-up Pakistan, will be played in England from 5 June to 21 June
|
|
Priyanka Mehra 11:59 PM | May 20,2009
Advertiser interest remains healthy with the number of brands present on IPL having grown to 112 last week from 101 brands the previous week
|
|
Anushree Chandran 12:35 AM | May 14,2009
Using confidential information of clients to benchmark rates not ethical, say media buying specialists
|
|
Anushree Chandran 12:55 AM | April 29,2009
Agency-client relationships are anyway shorter in India, at an average of 3.6 years versus six years in the West, according to global marketing agency R3
|
|
Anushree Chandran 10:28 PM | April 23,2009
Increasing the publishing frequency of IRS would mean that fieldwork would continue as before, but validation and analysis of data would happen on a monthly or quarterly basis
|
|
Ad Value | Marion Arathoon 09:08 PM | April 14,2009
While agencies should screen affiliates, it is the CPA network that ultimately knows its marketing sub-contractors best and should be held accountable for such frauds
|
|
PTI 01:31 PM | March 25,2009
Delhi Daredevils marketing head Vidur Naik said there would be huge increase in our travel budget, but at the same time other expenses like security would come down
|
|
Priyanka Mehra and K.P. Narayana Kumar 11:56 PM | March 23,2009
The move to shift IPL abroad has thrown the franchisees, advertisers and sponsors into a tizzy
|
|
Anushree Chandran 09:46 PM | March 18,2009
With dates, locations unclear, advertisers are wondering what to do; Sony Max’s silence not helping either
|
|
Santosh Desai, CEO, Future Brands 12:07 AM | February 24,2009
It’s bad enough that there are a whole bunch of advertisers who stick to tired, formulaic solutions
|
|