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How will inflation hit brand value? Marion Arathoon 10:41 PM \| July 08,2008 Four of the world’s leading marketing and branding experts talk to Mint about how advertising, branding and brand values in India could be affected by rising inflation and ebbing consumer confidence. FIND MORE ARTICLES ON: Inflation Advertising Brand value Consumer confidence Al Ries Jack Trout David Haigh John Philip Jones
How Obama got his branding right Al Ries 11:43 PM \| February 12,2008 Owning a word is as important for brands as it is for US presidential candidates, says marketing guru Al Ries FIND MORE ARTICLES ON: Al Ries Barack Obama US President Product Marketing Politicians
Marketing & finance worlds to join in Indian boardrooms Marion Arathoon 11:44 PM \| December 10,2007 India will adopt the IFRS accounting norms starting 2009, and companies have a year to make the transition FIND MORE ARTICLES ON: Marketing Advertising Al Ries IFRS European Union Accounting Franchise agreement Brand valuation